5 Tips For Maximizing Lifetime Value In Mobile
h6{ font-size: 20px; color: #0090d0; } p { margin: 10px 0; }Are mobile businesses finally waking up to lifetime value (LTV)? And are mobile marketers in particular beginning to prioritize existing...
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What You Need to Know to Break Into Russian Gaming Market
h6{ font-size: 20px; color: #0090d0; } p { margin: 10px 0; }A primary goal of any business is to generate revenue and ensure continued revenue growth. The gaming industry is no exception. But how can...
View ArticleData-driven mobile profiles to target and retain mobile users
h6{ font-size: 20px; color: #0090d0; } p { margin: 10px 0; }Data drives everything in adtech, from ad space acquisition in real time, to campaign performance metrics. But are we properly using the...
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Group by SiteID, Apple Search Ads with iOS 10 And Great News From AppsFlyer
h6{ font-size: 20px; color: #0090d0; } p { margin: 10px 0; }Sun is in the air. Birds are whistling in the trees. Kids are back in school. And we’ve got more great news for you. Here are your September...
View ArticleThe AppsFlyer Performance Index Top Media Sources: Vungle
h6{ font-size: 20px; color: #0090d0; } p { margin: 10px 0; }A month after The AppsFlyer Performance Index covering H1 2016 was released, the report is still capturing headlines and dominating...
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5 Types of Revenue Events You Need to Measure to Boost Your LTV & ROI
h6{ font-size: 20px; color: #0090d0; } p { margin: 10px 0; }App marketing has seen three big waves. First, there was the user acquisition wave. It was all about acquiring users at scale; about quantity...
View ArticleWhat You Need to Know About the FMP-MMP Power Combo
h6{ font-size: 20px; color: #0090d0; } p { margin: 10px 0; }In early 2015, Facebook renamed its Preferred Marketing Developer (PMD) program to Facebook Marketing Partners (FMP), and re-structured in a...
View ArticleIntroducing DeviceRank: The Next Generation of Mobile Fraud Protection
h6{ font-size: 20px; color: #0090d0; } p { margin: 10px 0; }Mobile fraud is a real and growing problem. By the end of 2016, mobile fraud will drain $100 miillion in verified fraud and an additional...
View ArticleMeasure the ROI of Facebook and Instagram Impressions with View-Through...
h6{ font-size: 20px; color: #0090d0; } p { margin: 10px 0; }We are proud to share an exciting upgrade to our deep Facebook integration. In addition to enabling configurable attribution windows,...
View ArticleMobile App Installs Are Not Created Equally
h6{ font-size: 20px; color: #0090d0; } p { margin: 10px 0; }With a large number of mobile ad networks with a wide spectrum of install quality, determining where to allocate install advertising dollars...
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Top 10 + 5 Mobile Marketing Stats from September
h6{ font-size: 20px; color: #0090d0; } p { margin: 10px 0; } TOP 10 STATS Mobile marketing research you need to know about $1.4B reportedly paid by Chinese firm to acquire AppLovin $1B Snapchat’s...
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Are You Sitting Down? Custom Dashboards Are Here!
h6{ font-size: 20px; color: #0090d0; } p { margin: 10px 0; }Access to the right data is key to mobile app marketing success. But not everyone needs the same data or insights. For example, User...
View Article‘Programmatic is Not An Efficient Solution to Drive CPI and CPA Mobile...
h6{ font-size: 20px; color: #0090d0; } p { margin: 10px 0; }A View From Above: Conversations with CEOs blog series is back! This time our guest is Jules Minvielle – the CEO of mobile performance...
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9 Actionable Insights for the 2016 Holiday Season
h6{ font-size: 20px; color: #0090d0; } p { margin: 10px 0; }With the 2016 holiday season around the corner, the prime time of app marketing is already in motion. To help marketers best prepare for the...
View ArticleOmnichannel Marketing in Southeast Asia: Key to Retail Success
h6{ font-size: 20px; color: #0090d0; } p { margin: 10px 0; }Just a few years ago, online retail was limited to just a small handful – mostly individuals who wanted to resell, without having to manage...
View Article4 Ways App Promotion Agencies Can Still Improve
h6{ font-size: 20px; color: #0090d0; } p { margin: 10px 0; }Three years ago app promotion agencies still had it easy. There were “barely” a million apps in the app stores and mobile marketers could...
View ArticleThe Inside Story Behind The Biggest Innovation To Hit Mobile Fraud
h6{ font-size: 20px; color: #0090d0; } p { margin: 10px 0; }A few weeks ago we unveiled DeviceRank, the mobile attribution world’s first device-based mobile fraud protection technology. This unique...
View ArticleApple Search Ads – Preliminary Performance Findings
h6{ font-size: 20px; color: #0090d0; } p { margin: 10px 0; }With app discovery largely broken, app marketers are desperately looking for new ways for their app to be discovered. To help fix what’s...
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Top 10 + 5 Mobile Marketing Stats from October
h6{ font-size: 20px; color: #0090d0; } p { margin: 10px 0; } TOP 10 STATS Mobile marketing research you need to know about $30B Facebook’s estimated revenue from mobile ads in 2017 $5.7B spent by...
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3 Things You Must Know Before Waging War Against Mobile Ad Fraud
h6{ font-size: 20px; color: #0090d0; } p { margin: 10px 0; }Wherever there is money, there are bad actors… And mobile advertising is no exception. With an estimated loss of $1.3 billion annually to...
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