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The force of AI in ad fraud: fighting innovation with innovation
The famous FORCE so brilliantly depicted in Star Wars is like AI. The advancement of Artificial Intelligence is delivering amazing benefits in so many areas. But just like the FORCE, AI is also...
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Decoding Indian Cricket Fans: Consumer Insights & Seasonal Marketing...
Put together by AppsFlyer and InMobi Advertising. The ultimate playbook for brands during India’s biggest sporting event! Get exclusive insights into how fans engaged during Indian Cricket Season in...
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[Report] The State of App Marketing in Spanish LATAM – Edition 2025
Content library Data report The State of App Marketing in Spanish LATAM – Edition 2025 Chapters Chapters Key findings Introduction Top trends Key takeaways View filters 1 Key findings 14% rise in...
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The State of App Marketing in Spanish LATAM – Edition 2025
Spanish-speaking LATAM’s app economy is just getting started. The region has long been defined by its resilience. App marketers across Mexico, Colombia, Argentina, and Chile have proven they can do...
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Winning big with influencers: A comprehensive guide for app marketers
How influencers fit into your app growth strategyBudgeting smart for influencer marketingFinding the right influencers & channelsCrafting and managing a campaign that deliversMeasuring what...
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Winning big with influencers – A comprehensive guide for app marketers
Influencer marketing has become one of the most powerful growth channels for mobile apps and games – and it’s only gaining momentum. Beyond reach, influencers add a layer of authenticity that’s hard...
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Apple Search Ads finally joins the SKAN party! What you need to know
Better late than never. Apple just announced it will add support for SKAdNetwork (now called AdAttributionKit) in Apple Search Ads (ASA) later this month. Starting April 10, 2025, Apple Search Ads...
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Solving retail media measurement – your ultimate guide to earning advertiser...
INTRODUCTIONWhy RMN measurement matters Finding the right influencers & channelsBest practices that build trust and drive ad revenueHow Wolt Ads achieved measurement excellence INTRODUCTION...
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Solving retail media measurement – your ultimate guide to earning advertiser...
Retail media is booming, but without the right measurement tools, RMNs risk falling behind. From proving ROI to building advertiser confidence, the ability to measure campaign performance across...
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Redefining ATT opt-in measurement: Setting the standard for data accuracy
The introduction of Apple’s App Tracking Transparency (ATT) framework in 2021 marked a fundamental shift in digital measurement, reinforcing user privacy as a non-negotiable standard. Changing the...
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