Access to the right data is key to mobile app marketing success. But not everyone needs the same data or insights. For example, User Acquisition Managers require granular insights into their new-user growth, engagement and revenue, while Product Managers tend to focus on user value (ARPU) and engagement data. In contrast, executives typically need a less granular top-down view of their app health and performance trends.
At AppsFlyer, our mission is to help businesses unlock the potential of their mobile marketing and engagement data. This is the vision and objective of our latest AppsFlyer Labs project: Custom Dashboards.
Custom Dashboards make it easy to build the right dashboard for any user, from your CEO through your most junior product or marketing associate. This flexible, fully configurable dashboard allows you to group, sort, slice and dice your data any way you want to. Provide your executive teams with a cross-app dashboard that highlights your user growth or give your product teams a multi-platform perspective on their user engagement or feature usage. Easily compare iOS and Android performance or your preferred metrics across specific media sources. Simple, drag and drop editing makes Custom Dashboard setup a breeze. With this degree of flexibility at your fingertips, the possibilities are limitless.
As an AppsFlyer Labs product, we would love to get your feedback on Custom Dashboards. Please feel free to contact your Customer Success Manager for more information or to share your thoughts and ideas. Custom Dashboards are now available to all AppsFlyer customers and will remain free through the end of the year.
To start building your Custom Dashboard, just head on over the Labs section in your AppsFlyer Dashboard. See you there!