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| TOP 10 STATS |
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| Mobile marketing research you need to know about |
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Facebook’s estimated revenue from mobile ads in 2017 |
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| spent by US advertisers on mobile app install campaigns – a 70% increase vs. 2015 |
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people around the world using Pinterest every month |
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| increase in mobile ad spend in China |
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| higher purchase intent and 15% higher interest in product post-seeing mobile ad, compared to TV ad |
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| increase in total time spent in bricks-and-clicks retail apps over the past 12 months |
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| increase in revenues of top 25 gaming firms in H1 2016 – reaching $34.5B |
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| year on year drop in the number of tablet shipments in Q316 |
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| of marketers said they can properly match customers across devices – a 60% gap compared to the 74% who said it was a top priority |
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| #1 |
China dethrones US as its iOS app revenue hits record $1.7 billion in Q3 |
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| 5 Honorable Mentions |
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2.4 words in average Apple Search Ad query that led to an install |
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59% of Asia’s multi-device users now use three or more screens: 28% use three, while 31% use four |
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$5.7B is the estimated enterprise AR app market by 2021, rising 10x from est. $515M in 2016 |
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28% of SMS users still receive unsolicited messages via SMS every day |
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29% lift in store visits driven by location based targeting |
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