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| TOP 10 STATS |
![July 2016]() |
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| Mobile marketing research you need to know about |
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reportedly paid by Chinese firm to acquire AppLovin |
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| Snapchat’s expected 2017 ad revenue |
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app installs driven by Google ads in four months |
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| potential loss to app install & engagement fraud in 2016 |
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| of mobile site visits abandoned if pages take more than 3 seconds to load |
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| of all programmatic ads worldwide viewed on mobile device |
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| Not Quite Ready For Voice-Activated Personal Assistants |
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| of Instagram Users Have Bought Fashion Item Based on Posts |
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| of email-driven revenue came from mobile in Q216, up 32% YoY and 80% from two years ago |
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of smartphone owners account for more than 50% of all app downloads |
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| 5 Honorable Mentions |
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50% of digital media time spent occurs on apps |
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1st time the leading 25% of mobile retailers saw 50% of sales from mobile |
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104M mobile coupon users in the US – up 11% |
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30% of US retail marketers rely on SMS for customer service, promotions |
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86% of non-voice time spent with smartphones was spent with apps vs. just 14.3% spent on the mobile web |
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