The Bleeding Edge: Spark, Parquet and S3
Spark is shaping up as the leading alternative to Map/Reduce for several reasons including the wide adoption by the different Hadoop distributions, combining both batch and streaming on a single...
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An Asian Perspective of the Israel Startup Scene
My first impression of an Israeli startup was when I attended an AppsFlyer’s event last year in Sanlitun, Beijing. There was no Beijing office yet so a few staff members from Israel came to organize...
View ArticleAppsFlyer原始数据报表用途大盘点
数据是移动营销时代的万金油。没有数据，就相当于提前宣告破产。挖掘得越深，获得的无价信息越多，也就意味着你会越“富有”。数据通常分为两类，一类是汇总数据，一类是原始数据。 AppsFlyer的数据表盘上已经整理出了一系列汇总数据报告，维度横跨媒体源，日期和地域等。这些已经汇总后的数据报告为广告主做日常的数据分析提供了极大的便利，那为何还需要原始数据呢？...
View ArticleFrom Beacon to Virtual Beacon: Engagement Platform Anywhere
Geo targeting is one of the most popular methods of engaging users. Whether it’s push notifications or retargeting campaigns, this is the way to personalize your ad content to get users to convert....
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In-House Tools = More Insights
At AppsFlyer’s R&D team, we are big believers of “on the job training.” Meaning, a new R&D member will get a set of coding tasks including bugs, small enhancements and supportability items....
View Article给营销人员的建议：如何与代理商合作
在应用市场中有着众多的应用广告代理商，您或许正站在交叉路口考虑与其合作是否是个正确的选择。那么在选择代理商时需要考虑哪些内容呢？希望这篇文章能给您带来些许帮助。 为何使用代理商？ 在建立实际商业关系前，了解与移动广告代理商合作的所带来的益处是非常重要的，特别是在应用开发初级阶段，您或许觉得外包您的用户获取和留存活动是不错的选择，因为您的内部力量还不允许您全方位投入至广告投放中。...
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How Four Unknown Apps Were Featured in the App Store
It’s clear that getting featured can provide huge benefits for your app, especially if you are new or a lesser known app. Since the App Store to be the most successful app discovery tool, any...
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CEO Blog Series: Your Job is in Jeopardy If You Don’t Know Your App...
Real-time ROI-based reporting is ushering in the Golden Age for app marketers. To demonstrate the impact of ROI-based campaign optimization, we analyzed real campaign data from an AppsFlyer client. And...
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Meet Mojito: Our New (Not Just) Support Tool
If you caught our recent tech post, The Bleeding Edge, Arnon Rotem-Gal-Oz described how we process and store events to Amazon S3 using the Spark and Parquet format (if you didn’t read it yet, it might...
View ArticleAppsFlyer Hires Paul Grueber as US General Manager and Sunil Bhagwan as Vice...
Former Upsight and Criteo executives brought in to help expand US presence San Francisco – August 25, 2015 – AppsFlyer, a leading mobile marketing attribution analytics platform, announced today it has...
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CEO笔记系列 –如果您不关注广告投放的ROI，小心饭碗保不住哦
原文来自CEO Oren Kaniel 以ROI为核心的实时移动广告追踪正在为行业广告主绘制一张新蓝图。为了充分证实ROI在广告优化过程中不可动摇的重要性，我们用AppsFlyer一个客户的真实案例为您一一分析。结果可能会让您咋舌。 在2011年,...
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Debunking Video Jargon: Monetize Wisely with Video Ads
ul{margin-left:45px !important;} This is a guest post by Mona Sharma, Product Marketing Manager at InMobi, tackling the jargon that permeates the video ad field. A publisher’s complex life reflects the...
View Article3 Ways for Game Developers to Monetize with Rich In-App Events
A recent post that appeared on our blog covered reasons why you should use in-app events. Many of our clients are indeed using them to track logins. That data is important for ensuring that your users...
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Top 10 Mobile Marketing Stats from August
TOP 10 STATS Key data points* from the mobile marketing space $1T The size of the click-to-call commerce market 3B Daily videos viewed on Snapchat (closing in on FB, YouTube) $1B+ Ad revenues for...
View Article3种办法帮助游戏研发通过Rich In-App事件赢取收入
我们博客最近发表了一篇文章讲述使用in-app events的原因，很多客户确实在使用这个功能进行登录事件追踪。该数据可以帮您了解非滥竽充数且为活跃的用户。现在让我们再来一次升级！AppsFlyer的强大功能——富应用事件（rich in-app events）在原本功能中又添加了新惊喜，它不仅丰富您的数据，更能帮助您提升收入。请允许我借此机会跟游戏研发同志们一起聊聊这个新功能。 1)...
View ArticleAugust Network Integration Update
Don’t miss all the new global partners that joined our network in August. Our list of network partners is over 1200 strong and growing. Company Name Supported platforms Type Pricing Model Ad Format...
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The Emoji Mobile Roundup
The post The Emoji Mobile Roundup appeared first on AppsFlyer.
View ArticleInstagram and AppsFlyer Up the Stakes for Mobile App Advertisers
With more than 300 million mobile consumers sharing more than 70 million photos and videos each day, Instagram is one of the largest mobile destinations in the world. The recent introduction of mobile...
View ArticleInstagram与AppsFlyer重磅整合：为移动应用广告主又添惊喜
每日有着来自3亿移动设备7千万照片和视频分享的Instagram，成为当今当之无愧的全世界最大的移动活动汇集地之一。最近Instagram隆重声明允许移动广告投放，又为应用营销人员提供了获取活跃有价值的移动用户的平台。几个月来，我们与Instagram进行了深度合作，现在我们很自豪的推出业界领先的Instagram归因分析追踪。自今早起，所有AppsFlyer客户可使用我们独立公正的报告来优化Ins...
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How AppsFlyer’s Network Setup and Integration Can Take Campaign Performance...
AppsFlyer is offering its network partners the fastest, yet at the same time, the most comprehensive integration so advertisers can rapidly launch campaigns and networks can immediately start...
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