Bad/Bed time Stories
AppsFlyer DevOps Engineer Ariel Moskovich gave a Kafka presentation at the recent ILTechTalks MeetUp. His talk addressed the following: Where and why we are using Kafka Our first Kafka setup Scaling...
View Article9 Ways iOS 9 and tvOS Will Impact Mobile Marketers
With all of the recent excitement about Apple’s latest announcements, we would like to explore the incredible marketing promise of Apple’s latest software—iOS 9 and tvOS. Here are the 9 things...
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渠道如何最大程度利用AppsFlyer现有对接机制
AppsFlyer对广告主承诺最好的服务同时，也同样以高效和深度的整合机制全面支持渠道合作伙伴，以帮助渠道健康成长。 归根到底，都是为了与媒体渠道协同帮助广告主以最快速度完成广告投放配置，同时保证每个投放活动都能在量和质量上达到预期效果。具体如何实现“协同”, 请看以下分析。 预定义对接形式...
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How Burst Campaigns Can Help You Dominate the App Store
The biggest challenge for newly launched apps is to be discovered among the huge, competitive ocean out there. The apps that usually get discovered are those featured in the top apps lists, and to be...
View ArticleIntroducing The “Upgrade to AppsFlyer” Program
Since the start of 2015, hundreds of fantastic publishers have migrated their attribution analytics to AppsFlyer, and been amazed at the results. In fact, we have had so many publishers migrating to...
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如何使用冲榜策略助您的App占据应用市场高地
每个新app一出世，面临的最大挑战就是怎样让自己在不计其数的app中脱颖而出。 通常情况下，那些在应用市场中占据高位的app很夺人眼球。 可是要想在那里占据一席之地， 要么要有非常大的下载量， 要么得是响当当的大公司。 有些害怕了？别担心，放松一下！ 其实也不一定非得这样， 您的app才能登上应用市场的排行榜前列。 您也许好奇还有其他办法吗？大规模推广的冲榜策略也许能祝您一臂之力。 首先，...
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The Onboarding Process
Isn’t it nice when you walk into the hotel and are welcomed at the lobby with a nice smile from the helpful staff? They open the door for you and help you to carry your luggage. The reception desk...
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App Essentials for Entering the Russian Market: A Guide for Developers
The race is on. We’re constantly inundated with reports speculating which emerging economy is next in line to dominate the mobile world, with a familiar focus on BRIC nations. Despite the hype, one...
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Put Your Tech Career in Turbo
There are many open positions for developers today, at least in Israel. Some of these opportunities are from very good companies actually. Many of these successful startups are using high-end...
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The AppsFlyer Performance Index for eCommerce, Travel and Utility Apps
Back in May we rated the performance of all the top mobile media sources for their ability to drive scalable, high-quality installs for gaming apps in the first ever AppsFlyer Gaming Performance...
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The Emoji Mobile Roundup – October 2015
The post The Emoji Mobile Roundup – October 2015 appeared first on AppsFlyer.
View ArticleApp Marketers Need to Move Away from Double Attribution
It’s time to blow the whistle. It’s time we sit down and have a frank talk about the rising threat that can dampen the continued success of our mobile app industry. I’m talking about double...
View ArticleOctober Roundup: Network Integrations
Don’t miss all the new global partners that joined our network in October. Our list of network partners is over 1400 strong and growing. Company Name Supported platforms Type Pricing Model Ad Formats...
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When A Great App Isn’t Good Enough: ASO for Indie Developers
Embedded in just about every article about apps is some variation on the line, “…but you’ll never get anywhere unless you have a good product.” If you’re a developer, you might be a little tired of...
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Top 10 Mistakes Russian App Developers Should Avoid
The rapid growth of the Russian mobile apps market has pushed the expansion of the app development industry in the country. Some apps, designed by Russian companies, have become extremely popular. The...
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Black Friday Beats Cyber Monday for Mobile Shopping
When it comes to shopping on mobile apps, Black Friday saw significantly more activity than Cyber Monday. According to our study of more than 50 mobile shopping apps, which included data from more than...
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December Updates: CPI, ROI, Retention Reports, View-Through and More!
For millions of years, mobile app marketers have dreamed of the ultimate metric. As of 7:42 AM EST this morning, AppsFlyer is reporting the ROI of campaigns running across dozens of partners, in real...
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The November Mobile Marketing Highlight Reel [Infographic]
The post The November Mobile Marketing Highlight Reel [Infographic] appeared first on AppsFlyer.
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Top 10 Mobile Marketing Stats from November 2015
TOP 10 STATS Key data points* from the mobile marketing space 8B video views a day on Facebook, double the April rate 6B video views per day on Snapchat, triple the May rate $3.4B revenue of...
View ArticleNovember Roundup: Network Integrations
Don’t miss all the new global partners that joined our network in November. Our list of network partners is over 1400 strong and growing. Company Name Supported platforms Type Pricing Model Ad Formats...
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