Former Upsight and Criteo executives brought in to help expand US presence
San Francisco – August 25, 2015 – AppsFlyer, a leading mobile marketing attribution analytics platform, announced today it has increased its US presence by adding two senior executives to its San Francisco office. Paul Grueber has been hired as US General Manager and Sunil Bhagwan as Vice President of Sales, North America. The company plans to hire for other key roles in sales, marketing, customer success and technical support in the US throughout the rest of the year.
Paul Grueber joins AppsFlyer from the analytics and marketing platform Upsight, where he was Vice President of Customer Success. An industry veteran with a proven track record of scaling successful teams across multiple organizational departments and geographies, Mr. Grueber has also held senior roles in sales, product and management at companies including Art.com, MOKO Social Media, and Vodafone Australia. As AppsFlyer’s new US General Manager, Mr. Grueber oversees all operations in the San Francisco office and is responsible for growing the US team.
“The mobile attribution market will see tremendous growth over the coming years, and AppsFlyer is uniquely positioned as both a leader and an innovator in the space,” said Paul Grueber, US General Manager of AppsFlyer. “Even before joining the company, I had always heard what a great product and a talented team it had, and I’m honored to now be a part of the excitement.”
Sunil Bhagwan was previously the Head of Sales at the performance marketing technology company Criteo, which operated the AD-X attribution platform. Before Criteo, Mr. Bhagwan served as Vice President of Sales, North America, for TagMan, a pioneering tag management and attribution company that was acquired in 2014 by Ensighten. He also served as Vice President of Sales and Business Development for Tealium, where he was employee #3 and helped grow the company to become the leader in enterprise tag management and real-time customer data solutions. In his role at AppsFlyer, Mr. Bhagwan will be tasked with expanding the company’s client roster while hiring, training and leading its US-based sales team.
“I’m extremely excited about the market leadership that AppsFlyer has demonstrated so far and the enormous opportunity for the company going forward,” said Sunil Bhagwan, AppsFlyer’s Vice President of Sales, North America. “I look forward to applying my industry experience and expertise to help AppsFlyer maintain its dominance in mobile marketing attribution analytics.”
To view a list of open positions at AppsFlyer in the US and throughout the world, visit www.appsflyer.com/careers.
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