With more than 300 million mobile consumers sharing more than 70 million photos and videos each day, Instagram is one of the largest mobile destinations in the world. The recent introduction of mobile app install ads on Instagram provides app marketers with a rich platform to reach these active and highly engaged mobile users at scale. After months of close collaboration with Instagram, we are proud to offer our industry leading attribution analytics to mobile app advertisers on Instagram. As of this morning, all AppsFlyer customers can use our independent and unbiased reporting to optimize your Instagram install campaigns, and generate the optimal return on investment.
We would like to thank Product Madness for joining us as beta testers of this integration, and becoming one of the first app advertisers to optimize their Instagram app install campaigns using AppsFlyer. The insights we have gained together have been remarkable. Patrick Witham, Sr. Mobile User Acquisition Manager with Product Madness explained,
As a leading, mobile-first social platform destination, Instagram focused our social interactions on visually-rich communications rather than text-centric conversations, changing the way we communicate as a community and as marketers.The new AppsFlyer-Instagram integration allows us to measure the impact of these rich interactions, optimizing our Instagram advertising and community engagement in real-time for optimal impact. This is a game changer for mobile app marketers, and Instagram advertisers.
How to Get Started
Measuring your Instagram app campaigns in AppsFlyer couldn’t be easier. If you already track your Facebook campaigns with AppsFlyer, your Instagram campaigns will automatically be added to your existing Facebook reports. If you have not yet connected your Facebook account, head on over to Configure Media Sources, select Facebook, and follow the simple on-screen instructions. Within 60 seconds, you should be all set. Please feel free to contact your account manager with any questions or consult this knowledge base article.
If you don’t yet use AppsFlyer to track and optimize your app marketing efforts, get started for free, today.
The post Instagram and AppsFlyer Up the Stakes for Mobile App Advertisers appeared first on AppsFlyer.