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AppsFlyer & the MMA: Embracing Privacy as a Competitive Advantage
The post AppsFlyer & the MMA: Embracing Privacy as a Competitive Advantage appeared first on AppsFlyer.
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The impact of Apple’s EU DMA changes: which path is worth taking?
Apple’s recent interpretation and compliance with the EU’s Digital Markets Act (DMA) has stirred a heated debate in the industry with many businesses and developers arguing that it falls short of the...
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Inside the Digital Markets Act and its implications for advertisers
Three years after the introduction of Apple’s App Tracking Transparency framework (ATT) and ahead of Android’s Privacy Sandbox release, another major privacy-driven shift is coming our way. The...
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7 pitfalls to watch out for when measuring your in-app purchases
Did you know that roughly 45% of in-app purchase (IAP) revenue is measured inaccurately? That’s right — it may seem hard to believe, but it’s what our numbers indicate. The reason is simple: the data...
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Breaking down Google’s Digital Markets Act (DMA) enforcement
The EU’s Digital Markets Act (DMA) regulates big tech to promote fair competition and data practices, benefiting smaller entities and enhancing consumer privacy. It defines such tech companies as...
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Introducing AppsFlyer’s Google DMA-ready SDK
The Digital Markets Act (DMA), a visionary policy by the European Union, is dramatically reshaping the digital landscape for advertising in the European Economic Area (EEA) and the UK. It’s aiming its...
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Mastering mobile game monetization: Strategies for success
What is mobile game monetization? Mobile gaming monetization refers to the methods through which developers generate income from their mobile games. Mobile gaming itself refers to playing video games...
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How many SKAN 4 postbacks are needed to maximize data signals, and other key...
When Apple introduced SKAdnetwork (SKAN) 4 in October 2022, the industry was abuzz with excitement. For the first time, a significant SKAN upgrade was announced with more data being made available to...
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Unlocking complete measurement on iOS: TikTok and AppsFlyer’s Advanced SRN...
In the latest edition of the AppsFlyer Performance Index, the industry’s definitive ranking of mobile media sources, TikTok achieved Top 10 rankings across multiple categories — a strong indicator of...
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App marketers speak 2024
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Let’s get rolling: The ultimate guide to pre-roll ads
The average person watches 17 hours of online video a week — a 62% increase from 2018. If you want to reach new customers, video marketing is a must-add to your marketing mix. Most marketers choose...
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How insights aid commerce media growth
The ground is shifting quickly under the landscape of commerce and retail media networks and the opportunity is there for those savvy enough to recognize it. With the rise of non-endemic advertising —...
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Beyond clicks and views: enhancing attribution logic with Enriched Engagement...
In the fast-paced world of digital advertising, evolution is not a luxury but a necessity. A mere two months ago, we advocated for standardized ad engagement metrics, urging the industry to embrace a...
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How to deliver a winning creative strategy
IntroductionChapter 1: Why is a creative strategy important?Chapter 2: How to build your creative strategyChapter 3: Which KPIs to measureChapter 4: 6 creative strategy best practicesChapter 5:...
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App Trends and C-Level Predictions for 2024
Introduction It’s been another year of rapid development and shifting circumstances for mobile app marketers, and the early signs are that 2024 will be another wild rollercoaster ride of challenges...
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Breaking down Google’s Digital Markets Act (DMA) enforcement
The EU’s Digital Markets Act (DMA) regulates big tech to promote fair competition and data practices, benefiting smaller entities and enhancing consumer privacy. It defines such tech companies as...
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Why unbiased measurement in 2024 is key in the age of privacy, AI, and 1st...
Having the same lawyer for both sides? Being the judge in your son’s spelling contest? Relying on biased measurement? If all three seem illogical, that’s because they are, but only the latter...
View ArticleAppsFlyer & Adobe: Power personalized mobile experiences
Mobile is the primary channel for customer acquisition, retention, and conversion. But, without the right measurement and engagement tools in place, creating connected experiences on mobile is a major...
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The AppsFlyer Performance Index: 2024 Country Edition
The average app runs campaigns in 14 markets, but deciding which GEOs to invest in and how much to invest is vital to drive growth. The AppsFlyer Performance Index – Country Edition is the industry’s...
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Go for the gold: How to ace your 2024 Olympics campaign
The Paris Olympics are just around the corner. Every nation sends forth its finest athletes, showcasing and testing the limits of what a human can achieve. And like a gold-medal Olympic athlete,...
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