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Creative strategist: What is it and why you [may] need it
Let’s be clear: creative is the #1 lever in user acquisition. But how can you find success in such a hyper competitive environment if you don’t have the right creative role, the most efficient...
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An open letter from Oren Kaniel
Dear AppsFlyer team, customers, partners and friends, On October 7th, Israel suffered a barbaric terrorist attack. More than 1,300 innocent civilians were brutally murdered in their homes, some in...
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India festive report 2023
Echos of economic optimism In 2023, the festive season holds even greater anticipation, especially among working professionals who have spent significant time away from home due to businesses...
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The AI / data privacy paradox, and the future of private data collaboration
In the rapidly evolving landscape of technology, revolutionary innovations emerge approximately every 10-15 years, fundamentally reshaping our world. I have no doubt that Artificial Intelligence (AI)...
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Automate or stagnate: your mobile marketing automation guide
Long before AI was on the tip of every marketer’s tongue, automation became central to mobile marketing campaigns. When you’re dealing with thousands or millions of users, and vast quantities of...
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The AppsFlyer Performance Index: Edition 16
The economic downturn has led to a significant reduction in app marketing budgets in 2023 — that much is clear. But did the media landscape change as a result and if so in what way? As the economic...
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SSOT: A one-stop shop for bridging iOS data gaps
On September 16, 2020, marketers had a watershed moment. iOS 14 triggered a massive shift in the industry: from focusing on individual perspectives in data to adopting an aggregate approach. As part...
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Unified ad engagement: The path to standardization
In the ever-evolving realm of digital advertising, the power of creative ad formats cannot be overstated. Innovative formats, such as playable, skippable, and short-form video ads, have revolutionized...
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CTV-to-mobile trends report – 2023 edition
TV advertising isn’t just for big-budget brands with deep pockets anymore. Connected TV (CTV) is now a measurable and affordable performance channel that offers mobile apps a great opportunity to...
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How to implement gamification and enhance your app’s user experience
“Gamification” has been a buzzword in the app world for years now — and it’s no longer just a cool added extra. In fact, it’s become a core part of many apps’ engagement and retention strategy, and a...
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Mastering creative analytics: where data meets design
Creativity and data, like yin and yang, have long been perceived as polar opposites. However, in today’s privacy-first world where technology reigns supreme, the traditional ways of optimizing ad...
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Top 5 data trends of 2023 and what’s in store for 2024
In the last three years, mobile app marketers have been on a wild roller coaster ride: covid, post-covid, iOS 14.5 privacy-driven data restrictions, the rise of AI, and a global economic downturn...
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2023 – challenges, opportunities, achievements – and the road ahead
Dear customers, partners, team members, investors and shareholders, With 2024 around the corner, I look back on 2023 with a deep sense of pride. It was a year marked by significant challenges and...
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Gaming analytics: Why the numbers matter
Gaming is inescapable. Your aunt is crushing candy on the subway ride to work, while your cousin is fighting tooth and nail to earn their very first battle royale on Fortnite. And the numbers prove...
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7 Reasons mobile OEMs should be part of every marketer’s growth strategy
In today’s dynamic mobile ecosystem, there is a silent shift taking place. Xiaomi, Huawei, OPPO, Vivo, Transsion, and other Original Equipment Manufacturers (OEMs) are carving out a niche with their...
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From views to value: Performance-centric connected TV
Within the last five years, connected TV (CTV) has reshaped the advertising landscape, emerging as a game-changer for marketers. The instant accessibility and increased convenience it offers have led...
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How LiveOps is changing the gaming landscape
Gone are the days when you could hold a game in the palm of your hand. Today, a game is a living, ever-evolving product with updates, events, and a community – and the gaming world is better for it....
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Attention Retention! 2023 app retention benchmarks report
There is no retention without attention. Retention rate is a key performance indicator that provides valuable insights into an app’s performance, particularly in terms of user loyalty and engagement....
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How to find creative winners and use AI to maximize their value
When it comes to user acquisition, algorithms and automation play vital roles, but a crucial element remains firmly in the hands of creative minds: ad creatives. Nielsen found that creatives account...
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App uninstall report – 2024 edition
IntroductionUninstall trends by category, geo, type, and timeUninstall rate benchmarks: average, top 25%, and top 10%Key takeaways In the fiercely competitive app market, retaining users has become...
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