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The Indian Cricket season report: 2024 Edition
Leveraging cricket euphoria for app business success The Indian Cricket season commands immense attention, captivating millions of viewers worldwide. This year, the excitement escalates as the...
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Campaign optimization: How to supercharge for success
You’re pouring money into digital marketing campaigns, but are they really performing? Many marketers today are flying blind, unclear if their campaigns are delivering maximum ROI. With only 22% of...
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Your no-BS guide to successful ad creatives
In a market flooded with apps, the success of your marketing efforts depends on one key element: your ad creatives. Regardless of how precise your targeting or polished your campaigns may be, you...
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How to win in Vegas: AppsFlyer’s 2024 MAU recap
What happens in Vegas doesn’t always stay in Vegas. When it comes to the insights and amazing conversations with thought leaders in the mobile marketing industry – that’s a good thing. The tiny bit of...
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The state of eCommerce app marketing
Content library Data report The state of creative app optimization 2024 edition What's inside Key findings Introduction Top trends Experts’ corner Key takeaways 1 Key findings 2% of ads consume 68% of...
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How to Use AI to Boost Your ASO
The integration of AI in App Store Optimization (ASO) marks a significant change, introducing advanced tools to make your app more discoverable and boost engagement. In this blog, we’ll explore how...
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The state of ad creatives in app marketing: 2024 edition
Welcome to the era of the AI-driven Mad Men, where creative is king (now more than ever!) and Gen AI has transformed creative ideation, conception, and production. But AI is also allowing marketers to...
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A comprehensive guide to dynamic creative optimization in 2024
To really hit the mark with your ads, you need to make them spot-on for your target audience. A Meta study dug into this and found that personalizing your ads boosts your short-term sales between 1.2...
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What is creative fatigue and how do you combat it?
With digital ad spend soaring to an estimated $18.5 billion in the B2B market alone, every pixel, every word, and every second counts. As marketers, you’re not just seeking visibility — you’re also...
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Frost & Sullivan’s Competitive Strategy Leadership Award
“AppsFlyer upgrades its measurement solutions to foster innovation in the ecosystem. This methodology highlights the effectiveness and execution of its strategy through AI-driven insights and enhanced...
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Data collaboration: The privacy-compliant key to understanding your audience...
83% of CEOs want their companies to be data-driven, yet only half say they have an enterprise strategy for managing and extracting value from data. This disconnect stems from internal and external...
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Unlocking ROI: The power of collaboration in creative optimization
Dani, a UA manager at a mobile gaming company, logs into the dashboard to check the performance of the holiday campaign. She notices that the numbers are lower than expected. With the holiday season...
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WWDC24 and AdAttributionKit: Keep calm and SKAN on
One of the highlights of WWDC23, at least for mobile app marketers, was Apple’s announcement of SKAN 5 and its new re-engagement capabilities. Fast forward one year to WWDC24, and SKAN 5 is not even...
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IDC Marketscape recognizes AppsFlyer
As the mobile industry develops in complexity, and brands look to tap into additional channels such as Retail Media, Data Collaboration Platforms that are built on Data Clean Rooms enable the audience...
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Putting privacy first with AppsFlyer and Snap’s Advanced SRN measurement...
The evolving privacy landscape has reshaped the digital ad industry. The loss of signals that advertisers had relied upon led to unprecedented changes across the industry and meant advertisers no...
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Introducing new horizons in app marketing: beyond app campaigns
The challenge: expanding beyond app-only campaigns The digital ecosystem is vast, with users interacting across a multitude of channels and devices; however, app marketers may often find themselves...
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The state of eCommerce app marketing
Content library Data report The State of eCommerce App Marketing – 2024 Edition What's inside What's inside Key findings Introduction Top trends Key takeaways View filters 1 Key findings Consumer...
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Cross-channel marketing in 2024: Perfecting the channel mix formula
Nothing is linear anymore. We live our lives on the go, with apps and devices to manage everything from our home heating to our grocery shopping and favorite TV shows. The way consumers shop today is...
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How to overcome signal loss by building a new data reality
The privacy era has led to a loss of data signals that has significantly hampered marketers’ ability to target, measure, and optimize their campaigns. According to Mckinsey, up to $10 billion is at...
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The State of Gaming App Marketing – 2024 Edition
Content library Data report The State of Gaming App Marketing – 2024 Edition What's inside What's inside Introduction Key findings Top trends Key takeaways View filters 1 Introduction Redefining...
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