The average app runs campaigns in 14 markets, but deciding which GEOs to invest in and how much to invest is vital to drive growth.
The AppsFlyer Performance Index – Country Edition is the industry’s only geo-based ranking looking to answer just that!
We’ve analyzed 19 billion app installs of over 30,000 apps, and factored 9 metrics covering market reach, user value and cost of media, ad spend, and especially penetration potential to highlight new market discovery.
What’s inside?
- 83 high and low performing markets ranked across 14 gaming genres and 16 non-gaming categories – for Android and iOS
- Rankings for user acquisition and remarketing campaigns
- Exclusive growth opportunities and campaign performance comparisons between countries
The post The AppsFlyer Performance Index: 2024 Country Edition appeared first on AppsFlyer.