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SKAdNetwork feature requests: Organic (unattributed) data
Welcome to our new SKAdNetwork feature requests series. In this new series we aim to create a platform where marketers and industry leaders can share ideas and SKAdNetwork feature requests with Apple....
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All aboard! The essential guide to mobile app onboarding for 2022 (and beyond)
According to a 2021 study, average consumers have 40 apps installed on their phone, but are spending nearly 90% of their time on only 18 apps. This means that about 22 apps are just sitting there,...
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SKAdNetwork conversion value mapping data shows gaps between gaming and...
There’s no doubt that Apple’s iOS 14+ has introduced important measures to safeguard user privacy. But it has also created significant challenges for marketers who have had to adapt to a completely...
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How to create a successful app landing page in 2022
Designing a web page to promote a mobile app might seem like a strange project – since you’re trying to persuade web users to download an app using a webby channel. But your mobile app landing page...
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Weeding out organic fraud
It’s long been established that fraud exists and infects non-organic traffic, but does it also exist in organic traffic? Fraudsters are motivated by money. And non-organic activity (i.e. paid user...
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It’s time to come clean – Data Clean Rooms
If you’re a marketer, it’s unlikely you’ve managed to avoid a conversation in the past few months where “Data Clean Room“ was not brought up at least once, and usually in an excited yet slightly...
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Mobile marketing trends predictions for 2022 – the director’s cut
Crystal balling digital marketing trends is always a daunting task. Because the implications of the 2021 ecosystem-sweeping privacy revolution are so vast and there are so many unknowns, trying to...
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Boarding the mobile bullet train – How to forge an invincible mobile-first...
When researching mobile-first strategies, it’s not surprising to find that the term is often used in relation to design and development. But driving a cross-organizational mobile-first mindset...
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Reach matters: An introduction to reach-based incrementality measurement
An important task many marketers are faced with today is to determine whether their ad spend generates incremental results. In other words – out of the customers who are exposed to ads and complete an...
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Everything you need to know about mobile app A/B testing
Mobile A/B testing isn’t new — but it is fast becoming the new normal for app builders, designers, and marketers. App designers split test, or A/B test, their mobile apps because it is one tool in a...
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Data Clean Rooms – a comparative overview of a new(ish) market
User-level data used to be what mobile marketers relied on wholeheartedly. In recent years, however, the surge in privacy-centric regulation and the fact that this data was rendered more elusive than...
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Improving app performance (and why it’s so important)
If you asked app developers to name one reason users don’t return to an app, they would probably limit their answers to the general user experience, app promotion, and app design. And while it feels...
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How innovation in Fintech is changing the way India invests
In October 2021, the UPI transaction value in India crossed $100 billion for the first time. While the festive season was a significant factor, the value of transactions has seen a steady uptick,...
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The practicality of Data Clean Rooms – Harnessing everyday use cases to fire...
By now we all know that Data Clean Rooms offer advertisers and publishers secure, closed-loop measurement that is fully privacy-compliant. In other words, to leverage the power of user level data...
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The mobile-first design essentials for 2022
The first time the mobile-first design approach was talked about was way back in 2010, almost 12 years ago. The CEO of Google at the time, Eric Schmidt, said Google would be pivoting to this design...
View ArticleHere’s why measuring your app’s CX should be a top priority
Most marketers maximize the performance of an ad by measuring its ROI (return on investment), because when you know how the ad’s financial return stacks up against its cost, you can make smarter...
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Be like Nike: how 8 leading apps boost ATT opt-in rates with pre-prompts
Are iOS users actually opting into app tracking? Ever since Apple flipped the switch on their app tracking transparency (ATT) framework, we’ve benchmarked a large cohort of apps to answer that...
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The complexities of measuring ROAS in a privacy-centric world: 3 approaches...
Return on ad spend (ROAS) is the holy grail of mobile marketing measurement, especially now in the post iOS 14.5 era, when calculating ROAS has become a challenging task for advertisers. The...
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Everything you need to know about iOS 14+ fraud
The launch of Apple’s iOS 14 in April of 2021 sent the entire mobile marketing landscape into a realignment process. Suddenly, a number of key elements were either removed or dramatically limited....
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Going local to go global: How mobile app localization helps your app rule the...
Like many people, whether working remotely from home or in-office, we spend a lot of time on Slack. And for those of us who are Slack regulars, we know and love Slack for the witticisms, anecdotes,...
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