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Staying ahead of the game: Mobile gaming challenges, trends, and...
NFTs. Blockchain gaming. Metaverse. A brave new world of mobile gaming is unfolding before our eyes. But are these just mere buzzwords, and what do they actually mean for the future of gaming on...
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Measuring app campaigns on Meta (Facebook): Every change you need to know in...
Do you know how many apps that have a marketing budget run app campaigns on Meta? The answer is a lot, and more. As a dominant force in app marketing, it’s important to understand that Meta has been...
View ArticleDeprecation of GAID: AppsFlyer’s iOS expert weighs in on Google’s Privacy...
Back in March, Google shared that Android, the most widespread global operating system, is going to deprecate GAID — its user identifier for advertisers — by 2024. GAID (Google Advertising ID) is an...
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Life is but a stream – The latest CTV trends and how they apply to you
Navigating the mighty streaming river Did you know that there are more SVOD (subscription video on demand) subscriptions in the US than there are people, with 340 million over-the-top (OTT) contracts...
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How to measure Google app campaigns in 2022: What you need to know
In January 2020, Google made the first privacy-forward move in announcing the industry’s race towards a cookieless future. The phasing out of third-party cookies in Chrome (now deferred to 2023) was...
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61.3% of enterprises are strongly mobile-first. This article is for the other...
Back in the late 1990s, lots of businesses didn’t have websites. And many that did treated them as more novelty than necessity. The theory for many was, “we’ve been successful for decades without one;...
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Marketing ROI – How to measure your campaigns like a pro
What’s marketing ROI really about? Marketing ROI, or MROI for short, measures the return on marketing investment within an organization. In simple terms, MROI is the measurement of the revenue...
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How to attract talent to fuel a mobile-first enterprise
Most elite professional athletes agree on one thing: eventually, a younger and faster competitor will try to break their records and take their titles. And large enterprises — especially those that...
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Frost & Sullivan Competitive Strategy Leadership Award
“AppsFlyer develops and implements its privacy-focused strategies with its clients in mind, securing its position as a trusted partner and market leader.”Frost & Sullivan Business consulting...
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Mobile measurement & marketing analytics for subscription apps – The complete...
IntroductionChapter 1User acquisition – what to measure and set upChapter 2Re-engagementKey takeawaysFinal thoughts Introduction Did you know that in 2021, user spending on subscription apps on the...
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Get ready for the age of CTV domination: The complete guide to Connected TV
IntroductionChapter 1What is connected TV?Chapter 2CTV & OTT monetization modelsChapter 3What are the benefits of connected TV for advertisers?Key takeaways Introduction The appetite for...
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All together now – Cohort analysis explained
IntroductionChapter 1So what is cohort analysis anyway, and why should you care?Chapter 2How can cohort analysis help you up your marketing game?Chapter 3This is how we do it – 3 everyday use cases of...
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It’s time to come clean – the complete data clean rooms guide
IntroductionChapter 1What are data clean rooms?Chapter 2A comparative overview of a new(ish) marketChapter 3The practicality of Data Clean Rooms – Harnessing everyday use cases to fire up campaign...
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Why you should care about your app title in 2022
Users spend just a split-second scrolling past your app on the app store. Sandwiched between your competitors, will your app title stand out? Or better yet, will it appear in the top search results...
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Mobile advertising – everything you need to know (and forget) in 2022 and beyond
IntroductionChapter 1What is mobile advertising?Chapter 2Benefits and challenges of mobile advertisingChapter 3Mobile ad types and formatsChapter 4Mobile advertising measurement: metrics you should...
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Welcome to the jungle – your ultimate guide for CTV Advertising
IntroductionChapter 1Why CTV, and why should you care?Chapter 2CTV, ad formats & the ecosystem – let’s make sense of it allChapter 3Getting Started – your checklist & guidelines before...
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The AppsFlyer Performance Index: Edition 15
The mobile marketing ecosystem faced some significant turbulence in the first half of 2022. On top of continued challenges with measurement and optimization in the data privacy era, macro conditions...
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The state of eCommerce app marketing – 2022 edition
Following the surge of online shopping during the COVID-19 pandemic, 2022 has introduced a new phase for eCommerce app marketing: post-COVID cool-down. On top of that, many of the world’s top...
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The MMP buying guide – The fundamental handbook for nailing one of the most...
Chapter 1Times they are a-changin – The MMP landscape and why privacy in our post-iOS14 era is such a major considerationChapter 2Use cases – Who uses an MMP solution and how?Chapter 3How to sell an...
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Frost & Sullivan Competitive Strategy Leadership Award
“AppsFlyer develops and implements its privacy-focused strategies with its clients in mind, securing its position as a trusted partner and market leader.”Frost & Sullivan Business consulting...
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