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Spot the difference: ROI vs. ROAS
Three words, one tricky calculation: Define marketing success. For many years, marketing success was characterized by proving that you were delivering a high Return on Investment (ROI). It was, and...
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Welcome to the new normal: Black Friday 2021 on track to be the biggest ever...
Mobile marketers saw explosive growth in the past year. COVID-19 and social distancing led consumers across the globe to adopt mobile eCommerce sites and apps at record levels. According to eMarketer,...
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The great merger – acceleration in Gaming M&A is changing the face of the...
It’s no secret that the recent whirlwind of Gaming studio consolidations is unlike anything we’ve seen before. Codemasters, Zenimax, Next Level Games, Gearbox, Aspyr Media, New World Interactive, 4A...
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Consumer preferences say: Your business needs an app
In 2020, people downloaded 247 billion apps, and then spent 90% of their mobile internet time on them (with only 10% being spent on websites). In fact, App Annie’s State of Mobile report shows that...
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Mobile marketers and taxi drivers: More similar than you’d think
Yes, I just said that. Mobile marketers are actually pretty similar to taxi drivers. Bear with me for a second: As marketers, our job is to drive people from their current location to their desired...
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Why in-game mobile advertising has become the most effective monetization...
Quarantine during the height of the pandemic wouldn’t have been the same without Candy Crush, Fruit Ninja, or Clash of Clans. The COVID-19 pandemic, lockdowns, and stay-at-home lifestyles have driven...
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It’s time to play – What marketers need to know about playable ads in 2021
Consumers spend upward of three hours a day on mobile devices, but at the same time are increasingly protective of their privacy, and are growing more and more wary of intrusive advertising that...
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Late start, strong finish: 3 in-store brands net big gains from updated...
Just because a company leads its category, doesn’t mean it can stop innovating. There are always competitors ready to steal market share. Cases in point? These three stories. They show how enterprises...
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How lightweight hyper casual games became the heavyweights of mobile gaming
Hyper casual games were the second fastest-growing app genre in H1 of 2021, rising 60% compared to the previous year. But what is it about hyper casual games that enables such impressive growth?...
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Initial SKAdNetwork conversion value mapping data shows gaps between gaming...
There’s no doubt that Apple’s iOS 14+ has introduced important measures to safeguard user privacy. But it has also created significant challenges for marketers who have had to adapt to a completely...
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Welcome to the metrics – Everything you need to know about app marketing KPIs
Mobile app marketing, much like the world we live in, thrives on data. Simply put, it’s the most efficient way to assess your apps’ performance, understand what needs to be improved, and propel your...
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Black Friday is just the beginning: level up your ad strategy for key dates
Creatives play a major role in driving incremental revenue for limited-time events and dates—but to build highly engaging ads, app marketers need to understand which elements resonate the most with...
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Predictive marketing for mobile advertisers: How to do more with less
Wouldn’t it be great if your media partners would offer a “Get the results you want or your money back!” kind of deal? Well, it certainly would, but that’s not going to happen… Enter the next best...
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CTR, CTI, and IPM: Optimizing the path to install conversion
This post is an update of a July 2020 blog with new benchmarks Over the last few years, much has been said about the post-install journey — marketers need to measure this data, then connect to a...
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Consumer preferences say: Your business needs an app
In 2020, people downloaded 247 billion apps, and then spent 90% of their mobile internet time on them (with only 10% being spent on websites). In fact, App Annie’s State of Mobile report shows that...
View ArticleClik here to view.
CTR, CTI, and IPM: Optimizing the path to install conversion
This post is an update of a July 2020 blog with new benchmarks Over the last few years, much has been said about the post-install journey — marketers need to measure this data, then connect to a...
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8 companies improving in-person retail with mobile apps
Are we witnessing the extinction of the in-person shopper? Before the pandemic forced a record number of store closings, we heard about the “existential reckoning” in retail as shoppers shifted their...
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The power of storytelling in mobile marketing: why it should be a priority...
Introduction Checking our phones is one of the first five activities we are likely to do when we wake in the morning, and more than 70% of us spend at least 3 hours talking, messaging, streaming,...
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Introducing The AppsFlyer Privacy Cloud: Maximizing customer experience and...
The last 20 years introduced radical changes for mankind with the evolution of the Internet. Connected devices make it possible for anyone and everyone to access information, education and...
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Top 5 data trends that shaped mobile app marketing in 2021 – and what they...
April 26, 2021 will go down as one of the most important dates in the history of digital marketing. On this day, Apple began enforcing its App Tracking Transparency (ATT) framework in iOS14.5,...
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