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It’s time to come clean – the complete data clean rooms guide
What are data clean rooms?A comparative overview of a new(ish) marketThe practicality of Data Clean Rooms – Harnessing everyday use cases to fire up campaign measurement Introduction If you’re a...
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SKAN vs. Sandbox: what advertisers need to know
The app marketing world is still adjusting to the evolving privacy changes on iOS, and we are now on the verge of another round of disruptions with Privacy Sandbox on Android and the new opportunities...
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The state of gaming app marketing – 2024 edition
2023 appeared to be a year of modest, stable growth. However, this calm exterior is misleading. Beneath the surface, significant shifts were taking place. The main trends include the strengthening of...
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The State of App Marketing in India 2024
Content library Data report The State of App Marketing in India 2024 In collaboration with What's inside? What's inside? Key Findings Introduction App Landscape Marketing Trends Vertical Focus...
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Boost your app growth with SKAdNetwork
A blueprint for iOS campaign success It’s no secret that your mobile revenue is heavily dependent on iOS users. That’s why measuring your iOS campaign performance is critical to maintaining a high...
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Putting privacy first with AppsFlyer and Snap’s Advanced SRN measurement...
The evolving privacy landscape has reshaped the digital ad industry. The loss of signals that advertisers had relied upon led to unprecedented changes across the industry and meant advertisers no...
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Automate your ad personalization with dynamic product ads
Have you ever had a concierge shopping experience? An expert listens to your needs, assesses your likes and dislikes, and makes personalized recommendations based on your preferences. Dynamic product...
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[TEST1] The state of eCommerce app marketing
Content library Data report The state of ad creatives in app marketing: 2024 edition With contributions from: What's inside What's inside Key findings Introduction Top trends Experts’ corner Key...
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Performance creative: Combining data and creativity
When it comes to online campaigns, marketers love to focus on data: impressions, clicks, campaign ROI, and more. There are seemingly endless ways to measure how your campaigns perform — but what about...
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Mobile game marketing: Essential strategies made simple
There are 1.93 billion mobile gamers worldwide. For the first time in gaming history, you and your grandmother might be swiping away at the same game — or, in this one instance, your grandma might...
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The marketer’s guide to first-party data
IntroductionSo, what is first-party data?First-party data: The transition from luxury to necessityHow to collect first-party data: legal, platform, and UX considerationsKeeping first-party data clean...
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How to overcome signal loss by building a new data reality
The privacy era has led to a loss of data signals that has significantly hampered marketers’ ability to target, measure, and optimize their campaigns. According to Mckinsey, up to $10 billion is at...
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The State of App Marketing in India 2024
Content library Data report The State of App Marketing in India 2024 In collaboration with What's inside? What's inside? Key Findings Introduction App Landscape Marketing Trends Vertical Focus...
View ArticleThe AppsFlyer Performance Index: Media Source Edition #17
After the sharp decline in app marketing budgets in the first half of 2023, 2024 marks a return to growth as the economy recovers. In fact, budgets increased 18% year-over-year, with 60% of the top 20...
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Unlock Complete, Unified, and Private iOS Attribution for Meta Campaigns with...
In today’s mobile marketing landscape, data is often partial, delayed, and fragmented, making it challenging to gain a clear understanding of your campaign performance and achieve a high return on ad...
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Black Friday’s Global Rise: Strategies for Mobile App Success in 2024
With Black Friday 2024 right around the corner, mobile app marketers have a chance to build on the trends from 2023, a year that saw consumer spending take off thanks to the economic recovery and a...
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Everything you need to know about commerce media
The online advertising space is changing (rapidly) and commerce media has a lot to do with it. Since 2019, we’ve seen companies such as Target, Home Depot, and Amazon launch new advertising networks...
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The marketer’s guide to first-party data
IntroductionSo, what is first-party data?First-party data: The transition from luxury to necessityHow to collect first-party data: legal, platform, and UX considerationsKeeping first-party data clean...
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Everything you need to know to create high-converting app install campaigns
You know that you have a great app. The problem is, how do you get your audience to see and download it? The Google Play store topped two million apps in 2023, and the Apple Store followed suit in...
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The Evolution of TV watching and advertising: Engaging viewers in a...
In the last few years, consumer technology and media habits have shaken up advertising strategies and product rollouts from publishers and CTV platforms. Beyond the major changes and advancements like...
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