Clik here to view.
It’s time to come clean – the complete data clean rooms guide
What are data clean rooms?A comparative overview of a new(ish) marketThe practicality of Data Clean Rooms – Harnessing everyday use cases to fire up campaign measurement Introduction If you’re a...
View ArticleClik here to view.
The marketer’s guide to first-party data
IntroductionSo, what is first-party data?First-party data: The transition from luxury to necessityHow to collect first-party data: legal, platform, and UX considerationsKeeping first-party data clean...
View ArticleClik here to view.
Navigating Firebase Dynamic Links alternatives: A Product Manager’s guide
As a product manager, you’re constantly seeking tools to enhance your app’s user experience. Firebase Dynamic Links has been a popular choice when it comes to engagement strategies, but its...
View ArticleClik here to view.
Tackling the challenge of fragmented data in subscription app marketing
The subscription-based business model has enjoyed massive growth in recent years, reshaping the way app developers and marketers approach user acquisition and retention. According to our State of App...
View ArticleClik here to view.
The state of data collaboration in commerce and retail media
Content library Data report The state of data collaboration in commerce and retail media What's inside What's inside Key findings Introduction Key takeaways View filters 1 Key findings 77% reported an...
View ArticleClik here to view.
Download the India Festive Report 2024
The 2024 festive season in India is set to surpass expectations, driven by a recovering economy and evolving consumer behaviors. Experts predict record-breaking sales, with women playing a larger role...
View ArticleClik here to view.
The State of App Monetization – 2024 Edition
Content library Data report The State of App Monetization – 2024 Edition What's inside What's inside Key findings Introduction Top trends Key takeaways View filters 1 Key findings Hybrid yields 50%...
View ArticleClik here to view.
2024 India Festive Report
Content library Data report 2024 India Festive Report In collaboration with What's inside What's inside Key Findings Introduction Top Trends – AppsFlyer Top Trends – Sensor Tower Vertical Insights Key...
View ArticleClik here to view.
The AppsFlyer Performance Index: Media Source Edition #17
After the sharp decline in app marketing budgets in the first half of 2023, 2024 marks a return to growth as the economy recovers. In fact, budgets increased 18% year-over-year, with 60% of the top 20...
View ArticleClik here to view.
The State of App Monetization – 2024 Edition
Content library Data report The State of App Monetization – 2024 Edition With contributions from: What's inside What's inside Key findings Introduction Top trends – Gaming Top trends – Non-gaming...
View ArticleClik here to view.
Navigating change with stability, independence, and resilience
In light of recent changes in our industry, I want to reaffirm AppsFlyer’s commitment to our customers, partners and the entire ecosystem. For our customers Attribution is mission-critical for...
View ArticleClik here to view.
The State of Marketing in Asia
Content library Data report The State of App Marketing in Asia – 2024 Edition Chapters Chapters Key findings Introduction Top trends Key takeaways View filters 1 Key findings 10x install rate increase...
View ArticleClik here to view.
The State of App Marketing in Asia — 2024 Edition
The app marketing scene in Asia is evolving rapidly, with unprecedented growth in mobile usage and app installs across the region. India is leading the charge, with its rising share of installs and ad...
View ArticleClik here to view.
The State of App Marketing in Sub-Saharan Africa – 2024 Edition
Get exclusive insights into app marketing trends across South Africa and sub-Saharan Africa. Our report highlights key shifts in the mobile market, exploring both the opportunities and challenges in...
View ArticleClik here to view.
[Report] The State of App Marketing in Sub-Saharan Africa – 2024 Edition
Content library Data report The State of App Marketing in Sub-Saharan Africa – 2024 Edition With contributions from: Chapters Chapters Introduction Overall App Performance in SSA Insights from Google...
View ArticleClik here to view.
Unlock the full ROI potential of your marketing efforts
In today’s competitive market, every dollar counts. Understanding where your marketing spend delivered the highest return is critical for continued growth. That’s why we commissioned Forrester...
View ArticleClik here to view.
The marketer’s guide to buying an MMP
IntroductionUnderstanding today’s mobileEssential features of a modern MMPAdditional MMP factors to keep in mindImplementation best practicesMMP use cases for different teamsKey takeaways and next...
View ArticleClik here to view.
Navigating the privacy frontier: Key insights from Google and AppsFlyer
With consumer demands for greater privacy, seismic regulatory shifts, and the accelerating pace of technological change, the digital advertising landscape is undergoing its most dramatic...
View ArticleClik here to view.
[Report] Top 5 app marketing data trends of 2024 and predictions for 2025
Content library Data report Top 5 app marketing data trends of 2024 and predictions for 2025 Chapters Chapters Introduction 1) Ad spend 2) Revenue 3) Owned media 4) Paid conversions 5) Overall...
View ArticleClik here to view.
What every marketer needs to know about streaming ads
We’ve all been there. You’re watching a video on your favorite streaming platform and an ad pops up. But, this ad is a bit different from a traditional TV ad. It’s tailored specifically for your...
View Article