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The AppsFlyer Performance Index: Edition 15
The mobile marketing ecosystem faced some significant turbulence in the first half of 2022. On top of continued challenges with measurement and optimization in the data privacy era, macro conditions...
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The app marketing guide: Cracking the code to app success
IntroductionChapter 1What is app marketing?Chapter 2Awareness – Get your name out thereChapter 3Acquisition – Driving App InstallsChapter 4Garnering loyalty – Retention & engagement strategies...
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How to break your addiction to user level data – From user level centric to...
Embrace change – It’s all about the right mindset Apple’s privacy changes were and still are a major challenge for app marketers. But what we all tend to forget sometimes, is that mobile has always...
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How to optimize SKAdNetwork campaigns on Meta, Google, TikTok, and Snap
SKAN makes the world go round, at least for app marketers! The significant impact of Apple’s SKAdNetwork (SKAN) cannot be overstated. Despite its attempts to help advertisers measure and optimize ad...
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In-app feedback: Everything you need to know
Like people, products too evolve. But if it’s just yourself driving the evolution, the end product may not be the best version of itself. 8.9 million apps exist in the world today, and to stand out,...
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The great Indian festive season cheat sheet 2022
The festive season is a time for rest, peaceful reflection, precious family time, and giving meaningful gifts to our loved ones. This festive season will be no different. So we’ve created this handy...
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How to piece the measurement puzzle together
Remember that measurement in our day and age is all about the right mindset? But, even if we meet this new reality with a can-do attitude and a full intention to make the most of it, working with so...
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SKAdNetwork 4.0 is out, let’s build your strategy
The exciting and much-anticipated release of SKAN 4.0 not only brings a lot of new features with it, it also brings a lot of options for both ad networks and app developers. With each version update,...
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Overcoming a challenging holiday season through digital sustainability
The wind is getting stronger, the air is slowly getting colder and last year’s favorite sweater is getting closer to making a comeback. We can already feel the holiday season approaching. Aside from...
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App description: Your hidden asset to boost app discoverability and downloads
When users browse in the app store, they take just a few seconds to make a decision. What is this app? How would I use it? What problem would it help me solve? These are all questions you need to...
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Hunker down or double down? Recession-proof app marketing success strategies
From the post-COVID boom to Apple’s privacy changes, the mobile media landscape is no stranger to the cyclical ups and downs of the market. Post-COVID fatigue has already caused a major slowdown of...
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SSOT attribution uplift and eCPI drop per category revealed
Our world is overwhelming. There’s too much information, too many distractions, too many voices. Not to mention fake news. Distilling down to a single source of truth can filter out the noise and help...
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The essential KPIs for apps and how to track them
To rephrase the age-old question, if an app crashes in a forest and no one hears it — does that app actually crash? If a user rage-quits an app and installs a competitor’s app… OK, you get the point....
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Got an app? Now what? Here’s how to increase app downloads
The old saying “if you build it, they will come” won’t work in today’s competitive mobile app market, even if an app can solve world hunger, global warming, and the healthcare crisis in one fell...
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Testing a multi-billion dollar black box
When Apple announced iOS 14 with all of its many changes 2 years ago, the reintroduction of SKAdNetwork as an attribution method for iOS shook the advertising realm. What was perhaps most shocking...
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20 additional ways to bring quality users to your app in a privacy-driven,...
Ask app marketers how they attract quality users at scale, and they’ll usually respond with a handful of networks: Meta, Google Ads, Apple Search Ads, TikTok, Unity, Liftoff and others as their...
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App UX: The fundamentals you need to know in 2023
People spend an average of four hours per day using apps on their smartphones. If you want one of those apps to be yours, you must consider your mobile app UX (user experience). The most...
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App uninstall report – 2023 edition
It is a fact of life for every app that users uninstall apps, and for many in droves. Apps often fail to meet increasingly high user expectations, while the prevalence of uninstalls could also...
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How to design an app icon: 6 best practices for 2023
What comes to mind when you think of your favorite mobile app? Many people would say the app icon. Even though an app icon is small and simple, you shouldn’t underestimate its power. It’s the first...
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How to use ChatGPT to market your app [50+ prompts]
IntroductionChapter 1Conduct market research and competitor analysisChapter 2Brainstorm ideas for new app featuresChapter 3Content marketing ideationChapter 4Streamline app store optimization...
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