The Best Mobile App Analytics – VentureBeat Picks AppsFlyer
The most successful app developers use more than one analytics platform. That’s according to VentureBeat’s recent report, Mobile App Analytics: What winning mobile developers use, about the analytics...
View ArticleMeasuring Your Way to Mobile App Success
We had a great time presenting at the Think Mobile with Google marketing summit in Beijing, China last week. It was an important event since the Chinese app market has become such a … The post...
View ArticleHow to Get Better User Engagement with AppsFlyer and deltaDNA
If you’re a game developer, you have to be concerned with user engagement. Having engaged users makes your job much easier since engaged users generate revenue, create buzz and generally … The post How...
View ArticleMobile App Attribution – What It Is and Why It Is Important
Today, advertising is now rated as the most popular mode of revenue generation for mobile applications. This means in order to stay profitable, mobile marketing agencies need to measure the … The post...
View ArticleGet Better Ads & Attribution: AppsFlyer Partners with InMobi
So how do you achieve better ROI for your ad campaigns? Step 1 is to get the right users to download your app. These are users who will keep using … The post Get Better Ads & Attribution: AppsFlyer...
View ArticleMobile App Retention: Doing It Right
With the mobile application market becoming more saturated and competitive, developers are finding it increasingly difficult to acquire their user base. To make matters worse, once they get users to...
View ArticleThe Best Ways to Use In-App & Marketing Analytics
When developing your mobile app it’s important of course that you have impeccable strategy, and a superior design and interface. However, how are you going to measure just how successful … The post The...
View ArticleApp Monetization Like A Pro: 10 Ways to Make More
Of course the most obvious and in-your-face way to monetize your app is to charge for it in the App Store. However, this is definitely not the only way to … The post App Monetization Like A Pro: 10...
View ArticleCreating Successful App Retargeting: How to Do It the Right Way
90% of marketers think that retargeting is the best, or tied for the best tactic, for paid user acquisition. With desktop retargeting maturing, marketers are increasingly turning to mobile app … The...
View ArticleOffline Goal Conversion Tracking for Mobile Users – Calculating True User ROI
The explosive growth in mobile ad-spend is a trend that’s set to continue and as mobile app marketers invest larger sums into driving paid downloads, so will the need to … The post Offline Goal...
View ArticleAppsFlyer and GameAnalytics Team Up for Better Mobile Game Analytics!
We are happy to announce that AppsFlyer – the robust mobile ad attribution platform you’ve come to depend on- and GameAnalytics – the in-app analytics engine for game developers – … The post AppsFlyer...
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Mobile App Retention: Doing It Right
With the mobile application market becoming more saturated and competitive, developers are finding it increasingly difficult to acquire their user base. To make matters worse, once they get users to...
View ArticleClik here to view.
App Installation Referral & Conversion Tracking
Mobile Apps Installation & Conversion Tracking Different Apps have different users and different usage patterns, what works for one App might not work for the next. Find out what’s working for...
View ArticleClojure – LISP on the JVM
AppsFlyer System Architect Nir Rubinstein lectured to the Full Stack Developers Israel Meet Up about using the Clojure programming language. In his lecture he provided an overview and specifications...
View ArticleCascalog: MapReduce for The Code Craftsman
AppsFlyer hosted the Sayeret Lambda Meetup group and Reshef Mann, the CTO and co-Founder, presented his use of Cascalog. The primary use of Cascalog is processing “Big Data” on top of Hadoop or doing...
View Article“Docker in Production”
At the Docker Tel Aviv Meet Up group, Ariel Moskovich, AppsFlyer’s Lead DevOps Engineer, presented about the use of two primary technologies: Mesos and Docker. What is Mesos? A distributed systems...
View ArticleWelcome to the AppsFlyer Tech Blog!
Do you think the most interesting thing about AppsFlyer is its business? Think again. You may have implemented our SDK in an app or come across our deep linking technology and were intrigued. You were...
View ArticleAppsFlyer Featured on Reversim, an Israeli Technology Podcast
AppsFlyer’s R&D Manager, Adi Shacham-Shavit, CTO & Co-Founder, Reshef Mann, and Senior Developer, Nir Rubinstein were guests on Reversim. Reversim is a weekly half hour Israeli podcast that...
View ArticleAppsFlyer and GameAnalytics Team Up for Better Mobile Game Analytics!
We are happy to announce that AppsFlyer – the robust mobile ad attribution platform you’ve come to depend on- and GameAnalytics – the in-app analytics engine for game developers – have come together to...
View ArticleClik here to view.
Offline Goal Conversion Tracking for Mobile Users – Calculating True User ROI
The explosive growth in mobile ad-spend is a trend that’s set to continue and as mobile app marketers invest larger sums into driving paid downloads, so will the need to fully understand the true...
View Article