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Creating Successful App Retargeting: How to Do It the Right Way
90% of marketers think that retargeting is the best, or tied for the best tactic, for paid user acquisition. With desktop retargeting maturing, marketers are increasingly turning to mobile app...
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Mobile App Attribution – What It Is and Why It Is Important
Today, advertising is now rated as the most popular mode of revenue generation for mobile applications. This means in order to stay profitable, mobile marketing agencies need to measure the status and...
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Get Better Ads & Attribution: AppsFlyer Partners with InMobi
So how do you achieve better ROI for your ad campaigns? Step 1 is to get the right users to download your app. These are users who will keep using your app after install and keep generating revenue...
View ArticleAppsFlyer Raises an Additional $20M in Series B Funding
Dear Customers, Partners and Friends, I am excited to share with you that we just raised $20 million in a Series B funding. Led by Fidelity Growth Partners with participation from our existing...
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Top sports Game Developer “From the Bench”- Share Their Experience with...
As some of you might have heard, GameAnalytics and AppsFlyer have partnered up, to bring game developers an exceptional analytics and attribution solution. By integrating the two tools, game developers...
View ArticleCascalog: MapReduce for The Code Craftsman
AppsFlyer hosted the Sayeret Lambda Meetup group and Reshef Mann, the CTO and co-Founder, presented his use of Cascalog. The primary use of Cascalog is processing “Big Data” on top of Hadoop or doing...
View Article“Docker in Production”
At the Docker Tel Aviv Meet Up group, Ariel Moskovich, AppsFlyer’s Lead DevOps Engineer, presented about the use of two primary technologies: Mesos and Docker. What is Mesos? A distributed systems...
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Monetizing your Game: 5 Mistakes to Avoid
As a Game Developer or Publisher, you want to make an awesome game AND make some money. It used to be universal that players paid for their game upfront, with the hope they liked it enough to give it...
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Insights from Two Mobile Game Conferences
At AppsFlyer, we are pleased to have sponsored two conferences last week relating to the mobile gaming industry: Mobile Game Forum in London and Mobile Game Asia in Bangkok. Daniel Kahtan our Director...
View ArticleAppsFlyer’s New Integration with Facebook Mobile App Install Ads
Introducing AppsFlyer’s New Integration with Facebook Mobile App Install Ads AppsFlyer (www.appsflyer.com) is excited to announce that it is now an officialFacebook Mobile Measurement Partner. Starting...
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Apps and Beer
We are excited to invite you to the first Mobile Mobile Apps & Beer! During the event we will mix the main aspects in Mobile Apps: Development, UI/UX, Marketing, Monetization and Funding. Yes,...
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AppsFlyer Supports Facebook’s Call To Action Mobile Engagement Ads
In May 2013, AppsFlyer’s mobile app discovery research mobile app discovery research found that social media was the top channel for app marketing. Now, to continue to enable app marketers to take...
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MWC Barcelona 2014 – Mobile Marketing Party – AppsFlyer
What better time than the Mobile World Congress to turn the spotlight on User Acquisition and discuss latest innovations in Mobile App Marketing. AppsFlyer is delighted to invite you to our Mobile...
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Special Offer – Facebook Credit for AppsFlyer Customers
Special Offer for AppsFlyer Users: Many of our customers have found success using Facebook mobile app install ads to grow their app. In our recently published Mobile App Discovery Research we found...
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Mobile App Retention: Doing It Right
With the mobile application market becoming more saturated and competitive, developers are finding it increasingly difficult to acquire their user base. To make matters worse, once they get users to...
View ArticleAppsFlyer and GameAnalytics Team Up for Better Mobile Game Analytics!
We are happy to announce that AppsFlyer – the robust mobile ad attribution platform you’ve come to depend on- and GameAnalytics – the in-app analytics engine for game developers – have come together to...
View ArticleWelcome to the AppsFlyer Tech Blog!
Do you think the most interesting thing about AppsFlyer is its business? Think again. You may have implemented our SDK in an app or come across our deep linking technology and were intrigued. You were...
View ArticleAppsFlyer Raises an Additional $20M in Series B Funding
Dear Customers, Partners and Friends, I am excited to share with you that we just raised $20 million in a Series B funding. Led by Fidelity Growth Partners with participation from our existing...
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5 Essential Ways to Promote Your App
With the overwhelming number of apps in the Apple App Store and Google Play, it’s increasingly important to market your app so it stands out in the crowd. There is a range of ways you can promote your...
View ArticleJanuary Network Integration Update
At AppsFlyer our network of partner integrations is 800 strong and growing. To keep you updated, we decided to publish a monthly round up post announcing the new partners who joined. To kick off this...
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