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Setting Up A Web-to-App Banner: Step-by-Step
For mobile advertisers, there are mobile apps, desktop and the often neglected, potentially rich gold mine of ad real estate called the mobile web. As a mobile app developer, I can understand why this...
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The Next Step Forward In View-Through Attribution
While many have speculated about the value of view-through and multi-touch attribution, marketers have had limited hard data insights. It’s time we did something about this. As of today, the AppsFlyer...
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3 New Ways To Boost Your Marketing Tech Stack With Expanded Raw Data and...
Mobile attribution and measurement data is a key component of the modern marketing tech stack. Raw data and rich APIs allow advanced marketers to import all of their mobile performance data into their...
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Top 10 Things to Look for In An Attribution Provider
If you’ve opened this post, you’re already sold on the importance of attribution to your mobile app business. Check. Actually, important is an understatement. Attribution can mean the difference...
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Unmasking The Next Generation of Mobile Fraud #FoolsNoMore
On April 1st, the tech industry celebrated April Fools Day. Today, April 2nd, we declare that we are #FoolsNoMore. As marketers, we are sick and tired of mobile fraud and we aren’t going to fall for...
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The Rapid Evolution of Mobile Fraud #FoolsNoMore
On Monday, we kicked off the #FoolsNoMore initiative, a new annual initiative that educates and empowers marketers with fresh insights and recommendations for combatting mobile fraud. Today, we are...
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The Dangers of Blocking Fraud in Real Time #FoolsNoMore
As an attribution provider, both marketers and media sources trust us to measure and report their performance. While marketers would like to block 100% of fraud in real-time, there is a risk in...
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How to Scale UA Campaigns for Your App Growth
Recently, Subway Surfers passed one billion downloads on Google Play, making it the first Android title to reach this milestone. It’s every developer’s dream. But when you start to scale a UA campaign,...
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Introducing OpenGDPR: The Unified, Open Protocol for GDPR
The new Global Data Protection Regulation (GDPR) takes effect in just a few weeks, introducing new data privacy rights for end-users. This regulation states that brands (which under the GPDR are...
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Step Up Your User Acquisition to Scale Up Your Fintech Mobile Business
According to the world bank, only 36% of adults in Indonesia have a bank account. That’s an astounding 113.7 million people who do not have access to bank services. This is why funding for fintech...
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Take Your Tracking Links to a Whole New Level
In a lifetime, brands create hundreds, thousands and sometimes millions of links. They’re everywhere — in emails, web pages, SMS, behind CTAs, social media posts and social sharing, spreadsheets, and...
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Three New Ways to Find Fraud Using Post-Install Data
Aberrant in-app engagement is one of the most important and frequently misunderstood mobile app install fraud signals. As an anti-fraud data scientist, my team looks at both pre-install information as...
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GDPR Request API: Streamlining Data Subject Requests for GDPR Compliance
The European Union’s General Data Protection Regulation is taking effect in just a few weeks. Over the last year, we’ve been working hard — collecting input from clients around the world, implementing...
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The Latest from Vegas: Looking Back at MAU 2018
As Spring arrived in Las Vegas last month, nearly 2,000 mobile and app industry leaders from over 20 countries around the world converged at the MGM Grand for Grow.co’s annual Mobile Apps Unlocked...
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AppsFlyer and Google Partner to Bring New Transparency To View-Through...
As the mobile industry has evolved, we have learned how to best make sense of countless signals from uninstall data to automated postbacks and mobile audiences. Over the last couple of years, marketers...
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New Study Reveals Key Targeting Parameter Benchmarks for High-End Devices in...
Looking for high-value users? Pass this targeting idea on to the team. We’ve pulled some interesting data on the share of high-end devices in different countries around the world. In 2018, app...
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New Data Shows Uninstalls Remain A Significant Pain for Apps
As competitive as the app marketing space is, it is no wonder that apps are extremely challenged with retaining their users. With too many competitors to count, and increasingly high user expectations,...
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CEO Blog Series: Are All Attribution Companies Unbiased and Independent As...
When we started AppsFlyer back in 2011, marketing and advertising was completely new to us. I got my first iPhone back in 2010 and very quickly realized that this device is going to ignite a radical...
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How to Attract Higher Value MCommerce Consumers Using Deep Linking
The benefit of apps to retail brands is undeniable. In general, and specifically for ecommerce, apps are well known to have significantly higher user loyalty and conversion rates than mobile websites....
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GDPR: From Ambiguity to Innovation
On May 25th, the GDPR grace period ended, marking the culmination of over two years of prepping for the new European regulation. Companies have celebrated with cakes, and our email inboxes and social...
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