As the mobile industry has evolved, we have learned how to best make sense of countless signals from uninstall data to automated postbacks and mobile audiences. Over the last couple of years, marketers have adopted new mobile attribution techniques to better understand and improve their customer journey and bottom line impact.
After months of close collaboration with our partners at Google, we are excited to announce that you will soon be able to measure, attribute and customize both your click-based and view-through Google AdWords campaigns with AppsFlyer.
Leading up to this update, we have enhanced our reporting dashboards, segmenting performance data by view-through and click-based attribution. By measuring the impact of ad impressions across the customer journey, in AppsFlyer’s detailed reporting and dashboards, marketers can better optimize performance, and customize their attribution to meet business needs.
Running Google AdWords campaigns? As soon as view-through attribution is released, you will see a notification in the dashboard that will allow you to enable view-through attribution to all of your apps.
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