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Mobile Matters: MAMA is Coming to London
We’re excited to officially announce MAMA London! Join AppsFlyer this July 4th in London as top mobile marketing experts share their knowledge and experiences. At AppsFlyer, we know how challenging a...
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Organically Building a Customer Obsessed Culture
This is my second post in the ‘AppsFlyer Story’ series, following my previous post, Uncovering Unbiased Attribution. Every few months, following our board meeting, we gather all of our employees from...
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Market Deep-Dive: Spain as an Emerging Hub of App Marketing
Since the 2008 economic crisis, Spain’s gradual economic recovery has helped fuel a rebirth of Spain’s hi-tech scene (post dotCom boom). The country is slowly building its reputation as fertile ground...
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Joint AppsFlyer-Facebook Report Reveals New LTV Data Benchmarks
In 2018, we can confidently say that mobile is no longer just winning; it has won. This year will mark the first time mobile ad spend will surpass budgets allocated for TV. For marketers, mobile,...
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All You Need to Know about Content Marketing for Apps
As every app developer knows, it’s an overcrowded marketplace. And that’s an understatement. By 2018, there were over 2 million apps available in the App Store. App owners are competing ferociously for...
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OneLink API: Driving Seamless User Experiences at Scale
Deep linking has changed the game for mobile app marketing. The ability to rapidly drive users to the optimal screen within the app, and within the right context has unlocked a world of new...
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Unlock Your App’s Full Monetization Potential with Ad Revenue Attribution
Mobile ad revenue is exploding. From a global perspective, mobile in-app advertising is not only expected to account for 69.9% of all digital advertising revenues in 2018 but also, to surge past TV as...
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Google Names AppsFlyer as an Official Google Measurement Partner
AppsFlyer, the global leader in mobile attribution, has been chosen as a Google Measurement Partner in the new program by Google. This program will allow brands and advertisers to easily measure and...
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Why Run an Influencer Marketing Campaign for Your App?
Influencers received a lot of hype in 2017, which doubled the market of influencer advertising. According to Mediakix forecasts, this market will grow to around $5-10 billion by 2020, depending on the...
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Fighting Mobile Fraud with Google Referrer API
The Google Play Referrer is a standard and highly reliable and accurate method to attribute conversions through Google Play (but not Android out of store). It enables the attribution provider to send...
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How to effectively launch a dynamic app retargeting campaign
Dynamic banner advertising (dynamic retargeting) is an effective way to bring your users back to your app because they are likely to engage with ad creative that displays products they’ve already...
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The War on Fraudsters: 3 AppsFlyer Customers Who Are Taking A Stand Against...
The right protection is not only good for you, but also for the entire mobile ecosystem. With an astonishing 11.5% of global app installs being tainted by fraudsters, the equivalent of $700-800 million...
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AppsFlyer Predicts App Install Ad Spend in Europe to Hit $10.9B By 2020
As ad spend continues shifting to mobile, it is more crucial than ever for marketers to understand the effectiveness of every component of their campaigns. Enter mobile attribution, a must-have when...
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Google View-through Attribution is Now Officially Live
After months of close collaboration with our partners at Google, we are excited to announce that Google View-through attribution is now officially available and measurable on AppsFlyer dashboards. With...
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6 Things Marketers Need to Change Today
It’s time to face the fact that the classic marketing manager or marketing analyst position is no longer needed. A new world has begun with the increased adoption of big data. If you stick to the...
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Incrementality & App Retargeting: The Importance of Segmentation [Part I]
Since the dawn of time (or at least since advertising began to take shape), marketers and their bosses have been asking themselves “How do I know that the marketing investment has actually generated...
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[Webinar] Enabling View-through Attribution from Google Universal App...
AppsFlyer and Google have partnered to bring new transparency to View-through Attribution, with segmented click-through and view-through attribution. To give you a more complete picture of how your ads...
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How to Set Up Your Mobile App Performance Campaigns
In this article, we address the fundamentals of setting up a mobile performance campaign. We introduce the key processes and considerations required before you start investing your hard-earned...
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Facebook App Event Partner Integration Now Live
Building upon our partnership with Facebook, we are excited to support the launch of a new feature that will facilitate the flow of app event information from AppsFlyer to the Facebook ad platform. App...
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Pre-Install App Demos: An AppChat with AppOnboard
How likely would you be to download an app after the developer has given you the opportunity to try it for yourself and get a sense of the experience that awaits you? Probably much more likely,...
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