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Focus on Fraud: What Mobile Marketers Need to Know
In this Talking Fraud interview, we sat down with Patrick Witham, the Senior Mobile User Acquisition Manager with Product Madness. Product Madness is one of the world’s largest social gaming...
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AppsFlyer Has Landed in London and Berlin
Hello and Guten Tag! As you probably know by now, the last year has been full of exciting times at AppsFlyer. We’re now tracking more than $4 billion in media ad spend, measuring 200 billion mobile...
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New Data Study: Ranking the Top Media Sources in Mobile Advertising
In the fiercely-competitive mobile app ecosystem, mobile marketers are always looking for an edge that will help them rise above the crowd. To help them with their most important decision – where to...
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Using Mobile Engagement to Optimize Your Marketing Spend
As marketers, attribution is foundational to making good business decisions. When mobile attribution is intertwined with mobile engagement, it becomes very easy to measure the effectiveness of push...
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Integrated Partner Roundup: February 2016
We would like to welcome all of the amazing new global partners that joined our growing integrated partner network! Our list of integrated partners is over 1,500 strong and growing. We couldn’t be...
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Top 10 + 5 Mobile Marketing Stats from February
TOP 10 STATS Key data points* from the mobile marketing space 1.1ZB predicted total volume of Internet traffic in 2016 $253B predicted global mobile ad spend in 2018, 2x compared to 2013 $51B...
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Uninstall Attribution, New Performance Dashboard (beta), and so much more!
February may have been the shortest month of the year, but this hasn’t stopped us from packing in a number of exciting new product updates. New Android SDK & Uninstall Attribution We are proud to...
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The Mobile Critic: Trump, Kanye & Neuroscience for Mobile Marketing
The post The Mobile Critic: Trump, Kanye & Neuroscience for Mobile Marketing appeared first on AppsFlyer.
View ArticleClik here to view.
AppsFlyer Has Landed in London and BerlinAppsFlyer Has Landed in London and...
Hello and Guten Tag! As you probably know by now, the last year has been full of exciting times at AppsFlyer. We’re now tracking more than $4 billion in media ad spend, measuring 200 billion mobile...
View ArticleClik here to view.
New Data Study: Ranking the Top Media Sources in Mobile AdvertisingNew Data...
In the fiercely-competitive mobile app ecosystem, mobile marketers are always looking for an edge that will help them rise above the crowd. To help them with their most important decision – where to...
View ArticleClik here to view.
Using Mobile Engagement to Optimize Your Marketing SpendUsing Mobile...
As marketers, attribution is foundational to making good business decisions. When mobile attribution is intertwined with mobile engagement, it becomes very easy to measure the effectiveness of push...
View ArticleClik here to view.
Integrated Partner Roundup: February 2016Integrated Partner Roundup: February...
We would like to welcome all of the amazing new global partners that joined our growing integrated partner network! Our list of integrated partners is over 1,500 strong and growing. We couldn’t be...
View ArticleClik here to view.
Top 10 + 5 Mobile Marketing Stats from FebruaryTop 10 + 5 Mobile Marketing...
TOP 10 STATS Key data points* from the mobile marketing space 1.1ZB predicted total volume of Internet traffic in 2016 $253B predicted global mobile ad spend in 2018, 2x compared to 2013 $51B projected...
View ArticleClik here to view.
Uninstall Attribution, New Performance Dashboard (beta), and so much...
February may have been the shortest month of the year, but this hasn’t stopped us from packing in a number of exciting new product updates. New Android SDK & Uninstall Attribution We are proud to...
View ArticleClik here to view.
The Mobile Critic: Trump, Kanye & Neuroscience for Mobile MarketingThe Mobile...
The post The Mobile Critic: Trump, Kanye & Neuroscience for Mobile Marketing appeared first on AppsFlyer.
View ArticleClik here to view.
Data Study: How Does Your App’s Retention Compare to Your Vertical?Data...
A clear correlation exists in today’s mobile marketing space. I’m talking about the connection between data usage and success. To put simply, the deeper a marketer dives into data, the greater his or...
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On the Front Lines of the Fraud BattleOn the Front Lines of the Fraud Battle
After getting the network perspective and then the advertiser’s POV about fraud in the mobile advertising space, we turn our focus to the front lines of the battle against the fraudsters – the...
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Breaking Down MWCBreaking Down MWC
Last time we sat with Ayelet Glauberman, the AppsFlyer Events Extraordinaire outlined strategies for making the most of a trade show event in order to make your app shine. Well now she’s back from the...
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Integrated Partner Roundup: February 2016
We would like to welcome all of the amazing new global partners that joined our growing integrated partner network! Our list of integrated partners is over 1,500 strong and growing. We couldn’t be...
View ArticleClik here to view.
Top 10 + 5 Mobile Marketing Stats from February
TOP 10 STATS Key data points* from the mobile marketing space 1.1ZB predicted total volume of Internet traffic in 2016 $253B predicted global mobile ad spend in 2018, 2x compared to 2013 $51B...
View Article