Top 10 + 5 Mobile Marketing Stats from February

TOP 10 STATS

Key data points* from the mobile marketing space

1.1ZB

predicted total volume of Internet traffic in 2016

$253B

predicted global mobile ad spend in 2018, 2x compared to 2013

$51B

projected global app store revenue in 2016, to reach $101B by 2020

$710M

Twitter Q4 revenue, 86% coming from mobile

20k

VR-friendly 360-degree format videos uploaded to Facebook to date

81%

of marketers plan to increase spend in app install campaigns

40%

of mobile ad requests were for video inventory in H2 2015, more than 2x the H1 rate

15%

projected growth of Instagram this year, 5x higher than growth of social network sector

$3.87

is the average CPI on Facebook across 14 nations

-20%

in number of tablet shipments in the past year

5 Honorable Mentions

5M users registered for Samsung Pay, processed $500M in first six months (Samsung)
$2.8B mobile video ad spend in US in 2015, 80% higher than 2014 (eMarketer)
82% of searches related to Super Bowl ads were conducted on mobile devices (eMarketer)
57% of iPhones in the US (62 million) are of model 6s or later (CIRP)
61% Of Mobile Users Say Apps Experience Disappoints (Sitecore)

* Some figures were rounded off to enable best fit in design