As marketers, attribution is foundational to making good business decisions. When mobile attribution is intertwined with mobile engagement, it becomes very easy to measure the effectiveness of push notifications and in-app messaging in concert with your ad media buys. This allows you to determine how well you are converting your customers and more importantly, cultivating customer relationships and building lifetime value. Something that we’ve been working on is building a CONTINUE READING
The post Using Mobile Engagement to Optimize Your Marketing Spend appeared first on AppsFlyer.