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| TOP 10 STATS |
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| Mobile marketing research you need to know about |
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| influenced by click-to-call commerce in US consumer spending |
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| projected this year in mobile net ad revenues worldwide, a 40% jump over 2015 |
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emojis sent in June marketing campaigns, a 557% increase vs. last year |
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| of Parents Using Smartphones to Help Them Buy This Back-to-School Season |
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| increase in return on mobile ad spend on Facebook |
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| of millennials used mobile wallets in last three months |
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| of US marketers said ad clutter was a problem, most among all challenges cited |
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| increase in smartphone ad impressions as clicks jump 69% vs. Q2 2015 |
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| gap between prospects of a woman making a purchase in a shopping app and a man making one |
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China overtakes US in iOS game revenues |
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| 5 Honorable Mentions |
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$181M raised by Unity to drive VR and AR |
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400% Growth In Mobile Video Ads Served by Vungle In China |
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64% increase in CTR when adding mobile retargeting to Facebook campaigns as CPC drops 36% |
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56% of North American TV shipments were smart TVs in Q1 2016 |
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54% Of Retailers Challenged Merging Mobile Into Marketing Strategy |
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