Please keep your arms and legs inside the vehicle at all times. And don’t forget to buckle up. Because we’ve got some big news for you.
Universal Uninstall Attribution – for both iOS and Android!
A few months ago we launched uninstall attribution for Android. Uninstall attribution was a brave new frontier, a new metric for marketers to consider when measuring and optimizing their user acquisition campaigns. By popular request, we are proud to announce that our latest iOS SDK now supports uninstall attribution as well. All AppsFlyer customers can now measure their uninstalls and attribute them to the right media sources to improve their performance and their bottom line.
Thank you to all of our clients who shared their feedback on our uninstall attribution for Android and provided feedback on the uninstall for iOS beta. We couldn’t have made our Universal Uninstall Attribution as powerful or precise without your input!
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Use Your AppsFlyer Rich In-App Events for Google AdWords Remarketing!
Remarketing is a smart and powerful way to increase your user engagement, purchase activity and retention. All AppsFlyer clients can now send their full AppsFlyer rich in-app events to Google AdWords for remarketing without leaving their AppsFlyer dashboard. And setting this up couldn’t be easier. Just head over to Integrated Partners (formerly Media Source Configuration – more on this below), select Google AdWords Remarketing, and choose the events you would like to sync. It’s that easy.
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Lots of SDK Updates – tvOS, Android and Xamarin!
In addition to our new iOS SDK with support for uninstall attribution, we have lots of other great SDK news. Our tvOS SDK is now live and out of beta, available for use in all of your tvOS apps. But wait, there’s more. Our latest Android SDK makes it easier for apps that run in the background (e.g. utility apps) to measure their retention. And it gets even better. We have also updated our Xamarin Binding for both iOS and Android.
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All New Media Source Configuration – Now Integrated Partners
Integrating the right partners is now easier than ever with our newly updated Integrated Partners tool. The new Integrated Partners tool allows you to filter through almost all of our integrated partners by category, or setup your own custom tracking link. Find a partner you would like to work with, but don’t yet know? Just click the Request Introduction button, and we will introduce you. It’s that easy!
Over the next couple of weeks the new Integrated Partners tool will replace the Media Source Configuration tool. Please let us know what you think of the new Integrated Partners tool by emailing us at product@appsflyer.com. We look forward to hearing from you!
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OneLink™ Enhanced For Twitter Posts and Gmail on iOS
OneLink™ deferred deep linking is an easy and powerful marketing tool for converting your existing customers and prospects. This amazing platform is now even better, with improved support for Twitter posts and Gmail on iOS.
Ideal for email marketing, SMS, print media, billboards and social media posts, OneLink™ delivers a smart link that will send each user to the right destination for the ideal user experience. For example, after clicking on the OneLink™ link, a user who already has your app installed will see the app open to the right page while iPhone users will be sent to your iTunes App Store listing and Android users will be sent to your Google Play listing. And of course, when these new users open your app, the app will open to the right page. This is a powerful tool for increasing your conversion rate and improving your customer experience. And it now works flawlessly on Twitter and Gmail for iOS.