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Mobile attribution in the age of privacy: challenges and opportunities
Mobile measurement and attribution as we know it is about to undergo a major transformation amid a shift towards a more privacy-centric relationship with consumers. But compared to some of the other...
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Aggregated Advanced Privacy, and the future of privacy-centric measurement
Since the very beginning, privacy and security have been one of AppsFlyer’s core pillars, and our long-term commitment and investment in these areas pushed us to become experts on both. It helped us...
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Smart Banners: What your web-to-app customer journey is missing
The digital landscape is becoming increasingly complex. More devices, more channels, more touchpoints… As users bounce back and forth, how can app marketers continue to offer a great experience to gain...
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Initial data indicates ATT opt-in rates are much higher than anticipated — at...
When Apple first announced that it would enforce an opt-in mechanism as part of its AppTrackingTransparency (ATT) framework in iOS 14, the mobile app industry entered into a period of uncertainty. In...
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App user acquisition in India in 2021 and beyond
As the second fastest-growing digital market in the world, India offers incredible opportunities for user acquisition. Not only is it rapidly growing, it is also one of the biggest. The number of...
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Multi-touch attribution: Success is a journey
The number of touchpoints between prospect and brand before conversion or sale can vary from anything between 5-50. With so many touchpoints, mapping journeys of consumers who constantly bounce between...
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Setting sights on remarketing fraud
There are two common marketing methods of approaching your audience.One is the cold approach, where you aim to get a new customer interested in your product. The second is remarketing campaigns, that...
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Unlocking the power of SKAdNetwork’s conversion values to measure and predict...
SKAdNetwork – Apple’s privacy-centric solution for deterministic attribution in iOS 14 — brings limitations, complexities, and restrictions compared to previous methods of attribution. Fortunately,...
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How Nigerian companies can grow on mobile
It’s impossible to talk about the African mobile landscape without mentioning Nigeria, the continent’s most populous nation. The country is currently undergoing a digital revolution, led by a very...
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The age of return on experience
Building a long-lasting relationship with your customers starts with creating a cross-channel strategy of consistent and personalized user experiences. By providing value to your customer base, and...
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If and when to show the ATT prompt: What you need to consider
Timing is everything, as the saying goes – and when it comes to Apple’s AppTrackingTransparency (ATT) framework prompt it’s no different. Introduced as part of iOS 14, the prompt is a pop-up that asks...
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Predictive marketing in the age of user privacy
After a long wait, several delays, and a lot of nail biting, on April 26 Apple officially put its ATT enforcement into practice. The big news with this move is that we’ve officially entered a new era...
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SKAdNetwork postbacks: A welcome update for advertisers
In yesterday’s WWDC 2021, Apple announced several more privacy updates for iOS, including a key update to SKAdNetwork that allows advertisers to receive a copy of postbacks for “winning” app installs....
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5 ways to increase ATT opt-in rates
iOS 14 is the biggest single change to privacy in the mobile era, shifting privacy control away from apps and onto the users. With that additional control, users are left asking why they should...
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The phantom (click) menace
Fraud methods, techniques, and technology are constantly evolving and changing. Fraudsters continue to test anti-fraud solutions in creative ways in an effort to gain the occasional upper hand and...
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Ride Apple’s new custom product pages and boost your return on experience
During WWDC 2021, Apple’s developer conference, the company revealed two intriguing features that will change how we marketers acquire users and increase lifetime value (LTV) by driving them through...
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The anatomy of a mobile ad: Formats, copy, and colors
A mobile advertisement is a type of ad that is shown on users’ phones when they visit web pages or use apps. The objective of a mobile ad is to promote a brand, product or service. The goal is achieved...
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Taking customer engagement to the next level: Announcing a first-to-market...
The mobile ecosystem is going through a major shift in data privacy and consumer preferences, driving more brands to adapt their mobile engagement strategies and focus their efforts on nourishing and...
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Inside SK Part 1: publisher and advertiser app connections revealed
Which app categories advertise most and with what kind of publishers? Neither Mobile Measurement Partners (MMPs) nor ad networks have been able to independently answer this question. Until now. As...
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Inside SK Part II: May 20th and the curious case of the conv value null’s share
On May 21st, the share of conversion values (CV) with null entries in Apple’s SKAdNetwork postbacks changed dramatically. While some media sources experienced a drastic drop in CV null values,...
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