Clik here to view.
Announcing: SKAdNetwork Simulation Dashboard
Be fully ready for iOS 14, before it’s here A few weeks ago we announced AppsFlyer’s SKAdNetwork solution with a blog post and a sneak peek into the dedicated dashboard. On our side, once iOS 14 drops,...
View ArticleClik here to view.
Announcing Xpend
Today marks an important milestone for AppsFlyer with the announcement of our next-generation cost aggregation product, Xpend. Over the past few years, we’ve worked with thousands of customers and...
View ArticleClik here to view.
Flying under the radar
Apple’s App Store has long been regarded as the safest environment for users to install apps. Any developer looking to submit their app to the store must go through a strict vetting process which is...
View ArticleClik here to view.
The web campaign-to-app opportunity
Ten years ago, when I first started using a smartphone, I installed many apps, and like most people, I was fairly receptive to new apps as well as app install ads. Today, though, as the number of apps...
View ArticleClik here to view.
Behind the scenes of a successful email-to-app campaign in Salesforce
As connected consumers, we tend to like brands that offer great experiences on mobile, and we are highly engaged and loyal to brands that deliver carefully tailored mobile experiences that we feel...
View ArticleClik here to view.
18 metrics eCommerce marketers should measure this holiday season
eCommerce mobile marketers live and breathe measurement – CAC, cLTV, ROAS, and so many other two-to-four-letter acronyms. However, not all metrics are created equal. Given the variety of KPIs to...
View ArticleClik here to view.
New monetization rankings highlight AppsFlyer Performance Index WFH Edition
The 11th AppsFlyer Performance Index — ranking the best media sources in mobile advertising since 2015 — is out with a special WFH Edition! Its data covers the first half of 2020, a period in time...
View ArticleClik here to view.
Announcing Incrementality: The complete solution for measuring remarketing...
Mobile marketing is going through a paradigm shift. With the industry moving towards a more aggregate way of measuring marketing efforts, marketers’ ability to measure and understand the impact of...
View ArticleClik here to view.
Why a new game classification in the app stores is in order
In 1997 we were introduced to ‘Snake’: a simple, intuitive, and addictive mobile game. It didn’t have ads or in-app purchases, and there were no game loops or incentives. So much has happened since —...
View ArticleClik here to view.
Why attribution & cost data are better together to achieve true ROI
ROI in mobile marketing is an elusive metric. It is seemingly easy once you know your total expenses and total revenue. But the reality is that your ROI stats may be wrong. The accuracy of your ROI...
View ArticleClik here to view.
The untold story about zeroed IDFAs on iOS 14 devices
On September 16th of this year, the highly-anticipated iOS 14 was widely released to the public. While the industry knew this version was due to come out sometime in September, Apple gave developers...
View ArticleClik here to view.
First-to-market attribution solution for Apple App Clips by AppsFlyer
It’s a cool autumn morning and you’re getting ready for work. You decide to drop-in at your local coffee shop and get your favorite morning java. Just as you walk in you see a long line and you’re...
View ArticleClik here to view.
App remarketing drives 50% more paying users
In 2020, savvy app marketers are emphasizing not only the acquisition of new users to their apps, but also the re-engagement of their existing and lapsed ones through owned and paid channels. Poor user...
View ArticleClik here to view.
How to get your first 1,000 app users
Your app is up and running, congrats! You’ve tested it repeatedly, fixed bugs, monitored performance, confirmed with beta trials that it actually works for users, and submitted it to the app stores....
View ArticleClik here to view.
Post attribution fraud detection – was it the right move?
To change a person’s mind, let alone an entire community can be difficult. In the summer of 2019 AppsFlyer set out to challenge one of our industry’s long standing philosophies regarding mobile ad...
View ArticleClik here to view.
6 tips to running high impact ads on TikTok
Tik-Tok, Tik-Tok… ranging from 15 to 60 seconds where every second counts. With potentially millions of people waiting to hear what you have to say, be careful not to make a boring and cliché ad that...
View ArticleClik here to view.
Was 2020 a game changer for mobile gaming?
2020 has shaken up the landscape of mobile apps – and mobile gaming in particular. Lockdown conditions and social distancing have meant more sofa time, and with that comes more and more people turning...
View ArticleClik here to view.
Does your website support AASA and App Links in 2020?
How exciting, we’ve just released the first ever universal links and app links validator. The idea is very straightforward, we want to empower app developers and marketers to build a phenomenal user...
View ArticleClik here to view.
Introducing AppsFlyer’s First-to-Market CPA Fraud Dashboard
Over the past several years we’ve noticed a shift with advertisers and their campaign strategy moving from strictly CPI based campaigns to a mix of CPI and CPA, with some advertisers going as far as...
View ArticleClik here to view.
The data has spoken: Why Black Friday 2020 will be one for the record books
2020 has been a year unlike any other, but the familiar rhythms of the calendar have persisted for the world of eCommerce despite the unprecedented conditions driven by the coronavirus pandemic. The...
View Article