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Audience Segmentation for Mobile Marketers: A Crash Course
When’s the time you got annoyed seeing a mobile ad because it was irrelevant or the 87th time you’ve seen it already? Probably not too long ago… maybe even today. Beyond wasted budget, that brand’s...
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New in Audiences: Introducing Cross-Device Audience Segmentation
As a former New Yorker, shopping was part of my daily routine. Like many of my fellow co-habitants of the city, almost every day I would make at least one purchase online, whether it was for groceries,...
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Announcing Exciting Mobile Attribution Updates
Innovation and platform richness is one of the fundamental pillars at AppsFlyer’s core. Our product is constantly evolving, alongside the industry’s continuous growth, to deliver the most advanced...
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2 Common Web-to-App Use Cases for People-Based Attribution
While mobile is on the rise, web is certainly not dead. Alongside the convenience of having the whole world in your pocket, on your watch or on your TV, both desktop and mobile web still play a...
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Gaming Apps to Spend $48.5 Billion on User Acquisition by 2022
Gaming is the trailblazer within the mobile industry, and it has followed a remarkable trajectory fueled by savvy marketing teams and a sophisticated, aggressive approach to gathering and interpreting...
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AppsFlyer Tools to Boost Your Productivity While Working Remotely
Many companies are going remote-first these days and encouraging working from home as precautionary measures due to the global pandemic of the Coronavirus. Companies are now finding themselves...
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5 exciting updates to help you zero in on your true ROI
We are forging ahead with our promise to solve one of the biggest challenges every marketer faces: the need for an accurate, complete, and actionable cost reporting solution. As the leader in mobile...
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The Coronavirus Impact on App Installs and Marketing Budgets
The rapid spread of the Coronavirus (COVID-19) is sending shock waves across the globe as we all try to adapt to a new reality. Businesses are scrambling to understand what they are facing, and what...
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Trusted Web Activity Based Apps Just Got a Boost with Attribution Data
Progressive Web Apps (PWAs) can be showcased on the Play Store by wrapping it in an Android App using Trusted Web Activity (TWA). With AppsFlyer support for Trusted Web Activity based apps, measuring...
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Announcing Branded Links: Ensuring Customer Trust and Brand Consistency
“It takes 20 years to build a reputation and five minutes to ruin it.” Warren Buffet It’s amazing how much can change in a relatively short time. Fifteen years ago, when Warren Buffet made the quoted...
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AppsFlyer Performance Index: Ahead of Edition X, a Look Back at Edition I
We’re excited to announce that the 10th Edition of The AppsFlyer Performance Index — AKA Edition X or IndeX — is almost out! On March 31st, we will release the complete rankings. When Edition I was...
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Install-Level Fraud Detection with Bayesian Networks
Millions of app installs are processed daily by AppsFlyer. Each install provides a plethora of measurable data points, from timestamps to device sensor indicators, together this provides visual insight...
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Perform Advanced Measurement by Exporting Attributed Raw User-Level Ad Revenue
App developers today typically use more than one monetization strategy to meet their business goals; one of which is revenue coming from in-app advertising. Some app developers choose to use the...
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Five Mobile Marketing Must-Dos to Effectively Navigate Times of Uncertainty
The world as we know it has changed and it’s anybody’s guess how the situation will shape up in the months and years to come. As we’re wading into uncharted territory and trying to process the...
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App Marketing In Times of Uncertainty – The Experts’ Take
The world is currently dealing with an unprecedented reality, as employees and businesses alike are facing significant economic uncertainty. The coronavirus has already hit the global market hard –...
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Customer Engagement during a Time of Crisis – a Southeast Asian perspective
COVID-19’s profound far-reaching impact has been rippling across every industry, with individual businesses responding to its effects in their own way. At present, marketers and brands should engage...
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Announcing 6 New Features to Tackle the Massive Challenges of the ‘New Normal’
At AppsFlyer, we understand and share the challenges marketers are facing today as it relates to their new day-to-day work environments, shifts in budget allocations and remote work dynamics. This is...
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Charting Raw Data’s Potential to Navigate Rough Waters in the Market
The reality of the recent COVID-19 pandemic is that we’re continuing to learn how industries are being impacted. For instance, the app marketing industry is anticipating a shift from an install-based...
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16 Metrics Gaming App Marketers Should Measure
Mobile gaming marketers live and breathe measurement – eCPI, ARPU, DAU, and so many other three-to-five-letter acronyms. However, not all metrics are created equal. Given the variety of KPIs to choose...
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Announcing Campaign Management Integrations to Streamline Marketing Workflows
Mobile app user acquisition is becoming increasingly challenging. As the mobile ecosystem continues to grow, marketers are faced with the daunting task of manually managing multiple platforms and...
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