From Amsterdam to San Francisco, last week the AppsFlyer team attended leading mobile conferences, sharing our experience with attributed mobile analytics and learning from others as well. Check out what you missed if you couldn’t make it!
Casual Connect
Casual Connect Europe in Amsterdam (2015) offered senior mobile games professionals the opportunity to network, keep up with industry news and do business. Gaming-related companies from all around the world, small to large, participated and AppsFlyer attended the in the capacity of Gold Sponsor
A great line of speakers provided the hundreds of attendees with actionable insights into the various aspects of developing and marketing games globally, as well as a look into the latest market and international trends.
The conference provided the AppsFlyer team with the opportunity to boost our visibility and look at opportunities to work with new advertisers, as well as meet existing clients and partners.
The company also co-sponsored a beer and pizza networking mingle at the end of the first day which was very well received by attendees (co-sponsor was Supersonic)
Mobile Growth Summit
The Mobile Growth Summit was organized by the Mobile Growth Fellowship and is a two day conference specifically for UA growth located in San Francisco. There were 50+ speakers and over 500 people attended. The lineup consisted of speakers from Facebook, Google, Amazon, Walmart, Zynga, Pandora, EA, TextPlus, Glu, PicsArt, GREE, Tinder, Storm8, Shazzam, SEGA, Rovio, Tango, FunPlus, Stanford, GSN, Snapette, SGN and many more industry leaders.
AppsFlyer’s Assaf Vaknin, Managing Director of Client Services, appeared on 2 panels: Mobile Tracking Fraud and Retention and Re-engagement.
A key highlight from the Mobile Tracking and Fraud panel at #MGS15 was that in order to be able to analyze fraud, you need have mobile tracking in place first. Equally as important is having your own data, using an unbiased 3rd party tracking solution, knowing your numbers, and not pre-paying upfront can protect you from most loss. Also ask network partners for sub-publisher level reporting to have a transparent view into your traffic sources.
Retention and Re-engagement were hot topics as this is a big part of most app developers 2015 plans. There was a lot of discussion about the strategies and tools that are being used.
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