Over the course of the last few years, there have been countless debates about the demise of mobile web at the hands of native apps. With the rising cost per install and a crowded marketplace, this mindset has become a thing of the past. Companies are becoming increasingly aware of the crucial role mobile websites play in the mobile growth strategy — as the ultimate entry ticket to the world of search and app discovery.
Whereas mobile web has a number of inherent advantages; broader accessibility, compatibility and cost-effectiveness, mobile apps is where you really scale.
To help app marketers get the most out of both mobile web and app spaces, AppsFlyer has created Web-to-App Banners.
Adding a Web-to-App Banner to your mobile website is an incredibly valuable tool for converting web traffic into app users. Not only is it a frictionless way to drive users to your app, it’s proven to convert high quality users into highly engaged and loyal app users.
Shortening The Path to Purchase
Powered by OneLink, AppsFlyer Web-to-App Banners harness the power of deep linking. Unlike banners such as Apple Smart App Banner, our banners work across every platform (iOS, Android, and desktop) and deliver a seamless user experience through install.
As you would expect from a deep link, when a user clicks on the banner call-to-action (CTA), he is automatically sent to the app store to install the app. Our Web-to-App banners go a step further. Once the app is launched, the user can be routed to the matching in-app content he was viewing on mobile web and be welcomed with a custom message. This tailored approach gives app marketers an edge in holding users’ interest, furthering them along the activation funnel.
AppsFlyer Makes Web-to-App Banners Incredibly Easy
Web-to-App Banners have become a core part of any mobile first business. They’re powerful, unintrusive and clean, and the real beauty is that they are also very easy to implement.
With AppsFlyer’s open and ready to go Web-to-App Banners framework, you can create smart banners and customize them to match your brand with just a few simple steps.
All you have to do is create an AppsFlyer account, drop a few lines of code to your website and you’ll have a Web-to-App Banner working across every possible platform — even the most tricky edge case.
To learn more about our Web-to-App Banners, check out the code on GitHub or schedule your AppsFlyer demo today.
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