Pinterest, which recently passed 150 million monthly active users and expanded their ad offering for mobile app marketers, has named AppsFlyer as a Pinterest Marketing Partner for Measurement. As a Pinterest Marketing Partner, AppsFlyer now provides marketers leveraging Promoted App Pins with end-to-end measurement for ROI optimization so they can maximize the performance of their campaigns. AppsFlyer has recently participated in early tests with more than 10 clients that showed high intent audiences and retention rates.
“U.S. marketers put Pinterest on par with Twitter, Instagram, Snapchat and LinkedIn when it comes effectively engaging consumers, said AppsFlyer’s VP Marketing, Ran Avrahamy. “Pinterest’s decision to partner with us reinforces the invaluable audience insights we provide to help mobile marketers grow and use paid, earned and owned mobile content.”
AppsFlyer’s full suite of solutions, which includes unbiased attribution, mobile campaign analytics, in-app user engagement tracking, ROI and lifetime value analysis and its Active Fraud Suite, will immediately enhance marketers’ campaigns and user acquisition efforts. To date, it has benefited 10,000 clients across a diverse range of verticals ranging from entertainment and lifestyle to gaming and travel.
“Third-party partners are an important part of our commitment to rigorous, high-quality measurement,” said Gunnard Johnson, Pinterest’s Head of Measurement Science and Insights. We’re excited to announce new measurement partners that will help advertisers see the value of Pinner intent and Pinterest’s unique content.”